American Football

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

The Fan Controlled Football League (FCFL), a new indoor American football league that is set to launch in the US next year, has struck up a partnership with blockchain consulting group New Alchemy.

US college sports organisation the Atlantic Coast Conference (ACC) has agreed a deal to continue staging its Football Championship Game at Bank of America Stadium in Charlotte, North Carolina, until 2030.

NFL American football franchise the Dallas Cowboys have taken a stake in SeatGeek through a new partnership with the mobile-focused ticket platform.

NFL American football team owners have approved raising the debt waiver of the first phase of the Los Angeles Rams’ new stadium project to $4.963bn (€4.004bn) amid rising costs surrounding the Inglewood development, which is set to become the most expensive stadium ever built in the league.

A new American football league backed by senior figures in the industry has launched, with the goal of filling the void created following the end of the NFL season.

The NFL American football league has promoted Maryann Turcke, currently its president of digital media and NFL Network, to the position of chief operating officer.

Mobile-focused ticket platform SeatGeek has today (Monday) become the latest company to key into the new ticketing strategy employed by American football league the NFL under a multi-year deal that grants the startup a presence in the market alongside industry heavyweights Ticketmaster and StubHub.

In this month's issue we cover the following: EPL AUCTION – stagnant fees bring league to crossroads SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations NFL 201

The NFL employed Chinese-Canadian superstar Kris Wu as an ambassador in its latest attempt to cultivate audiences in China. Mark Dreyer examines the thinking behind the move and looks at historical attempts by the league to build audiences in the country.

David Tepper, a minority owner of the Pittsburgh Steelers, has reportedly emerged as the frontrunner in the race to acquire rival NFL American football franchise the Carolina Panthers.

Richard Clarke rounds-up some of the ways in which digital, social media and technology impacted the NFL during the 2018 season.

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium