American Football
Frictionless stadia | Part 3: Putting the fans in control
In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
NFL seeks extension to Twickenham game deal
Alistair Kirkwood, managing director for the UK division of the NFL, has said that there is a “reasonable chance” the American football league could seek to extend its hosting contract with London’s Twickenham Stadium, the home of the English national rugby union team.
Reality TV | Behind-the-scenes sports shows proving a winner
Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.
NFL revamps Super Bowl bidding process – report
American football league the NFL has introduced a new model to assign hosting rights for the Super Bowl, according to NBC Sports’ Pro Football Talk website.
NFL sets first with StubHub partnership
American football league the NFL has agreed a multi-year deal with StubHub for the online ticket exchange to become its authorised ticket resale marketplace.
Green Bay Packers, Microsoft team up on accelerator initiative
NFL American football team the Green Bay Packers has partnered with US technology giant Microsoft to launch TitletownTech, an initiative designed to boost economic expansion in Wisconsin’s Fox River Valley area through digital innovations.
NFL claims first with new Ticketmaster deal
The NFL American football league has extended its long-running partnership with ticket sales and distribution company Ticketmaster, with the new deal set to result in the formation of the first open-architecture, fully digital ticketing system in professional sport.
NFL signs long-term retail partnership with Aramark
The NFL American football league has signed a multi-year deal to make US food service, facilities and uniform provider Aramark its official retail partner in the US.
Over the top | Evolution of Game Pass product gives NFL ‘optionality’
The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.
NFL and EA claim first with new esports event
Video game developer Electronic Arts has partnered with American football league the NFL to launch a new competitive gaming and esports event in what is claimed to be the biggest commitment to the sector by a US professional sports league.
Goodell set to extend NFL contract – reports
NFL commissioner Roger Goodell is close to agreeing terms on a five-year extension to his contract with the American football league, according to multiple reports.
Packers financials boosted by NFL relocation fees
The Green Bay Packers have seen their net income boosted by franchise relocation fees as the NFL American football franchise’s annual financial results lifted the lid on the payments the Rams, Chargers and Raiders will have to make for their moves to Los Angeles and Las Vegas, respectively.
NFL invests in sports technology firm
32 Equity, the investment arm of the NFL American football league, has made a financial commitment to Blue Star Sports, a global provider of sports technology.
RISING 50 | Predicting the NFL’s future stars
Non-conformist brands | Part three: Green Bay Packers
What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the third part of a three-part series, Frank Dunne takes a look at the Green Bay Packers NFL American football franchise.