American Football
Panini seeks to grow US sports in Europe through ELF tie-up
Collectibles company Panini has announced an agreement with the European League of Football (ELF) in a deal designed to provide more exposure for US sports in Europe
DirecTV lands commercial venue rights for NFL Sunday Ticket
DirecTV and EverPass Media, a new media platform created by the National Football League and RedBird Capital Partners, have announced a multi-year deal to air NFL Sunday Ticket at commercial establishments…
Genius adds ELF betting rights to American football portfolio
Data, technology and broadcast services group Genius Sports has widened its presence in American football by agreeing a data and streaming deal with the European League of Football (ELF)
Saints, Falcons new additions as NFL expands Global Markets initiative
The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
NFL owners approve flexing of Thursday Night Football
National Football League owners have voted to approve limited flexing of Thursday night games to Sundays
Tom Brady to join Las Vegas Raiders’ ownership
Retired seven-time Super Bowl winner Tom Brady is to join the National Football League's Las Vegas Raiders' ownership with the purchase of a minority stake in the franchise
ELF turns to remote production with AWS, adds Euronics sponsorship
The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
San Francisco 49ers’ Levi’s Stadium ‘to host’ Super Bowl in 2026
Levi's Stadium, the home of the National Football League's San Francisco 49ers, is expected to be named the host for Super Bowl 60 in 2026 when league owners meet and vote next week
Genius Sports strikes data agreement with Canadian Football League
Data, technology and broadcast services group Genius Sports has launched a new official data and technology project with the Canadian Football League ahead of the 2023 season
Carolina Panthers in NFL first in Eleven Sports Media tie-up
In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
Centura Health puts name to NFL’s Broncos’ training facility
The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…
Snyder, Harris enter into agreement for NFL’s Commanders
The National Football League's Washington Commanders has taken another step toward the sale by Tanya and Dan Snyder to the Josh Harris-led ownership group
Miami Dolphins announce Enhance Health as new sponsor
The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
Frankfurt to host back-to-back NFL games in 2023 International Series
Frankfurt has been selected to host both of Germany's National Football League fixtures in the 2023 regular season, the NFL announced today (Wednesday)
Skydance to develop docuseries on Dallas Cowboys and owner Jones
Skydance Sports and NFL Films announced that they are developing a documentary series about the National Football League's Dallas Cowboys and its owner, president and general manager Jerry Jones
Nielsen revises Fox’s Super Bowl viewership to record 115.1m
The National Football League's 2023 Super Bowl was the most-watched ever in the United States, after revised viewing figures were released by Nielsen Media Research.
The company has announced that 115
NFL Draft draws total audience of more than 54m
The National Football League's NFL Draft drew 54.4 million viewers over the three-day event that was held in Kansas City, Missouri