Badminton
Stats Perform strengthens BWF ties with integrity services deal
Sports betting and data services firm Stats Perform has enhanced its association with the Badminton World Federation (BWF) by signing on as its integrity services partner
INOX sponsors badminton’s India Open
Indian multiplex cinema chain INOX has agreed a sponsorship deal with the 2023 India Open, a tournament heralded as the country’s biggest professional badminton event to date.
Eurosport acquires media rights for BWF India Open
Pay-television broadcaster Eurosport has acquired exclusive linear broadcast rights in India for this month's India Open badminton tournament
BWF agrees four-year extension with major sponsor HSBC
Banking and financial services company HSBC has agreed a four-year extension to its wide-ranging sponsorship deal with the Badminton World Federation (BWF)
WinBox added as BWF World Tour Finals sponsor
The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency
Chinese sponsor signs on for relocated World Tour Finals, BWF adds new events
Chinese automotive manufacturer Great Wall Motor (GWM) has agreed a deal to sponsor the Badminton World Federation’s 2022 World Tour Finals in Thailand later this month, while the BWF has announced the a…
BWF World Tour Finals moved from Guangzhou to Bangkok
Bangkok will host the Badminton World Tour Finals on December 7-11 after the season-ending event was moved from the Chinese city of Guangzhou
China to host BWF World Tour Finals but other events cancelled
The Badminton World Federation (BWF) has announced that China will host this season’s BWF World Tour Finals but two other events due to take place in the country have been cancelled.
BWF World Tour events in Hong Kong, Macau cancelled for third year in a row
The Badminton World Federation (BWF) has announced the cancellation of events in Hong Kong and Macau
Malaysia and India tournaments to open BWF seasons in 2023 and 2024
The Badminton World Federation has unveiled the calendars for its major tournaments in 2023 and 2024, with the Malaysia Open and the India Open appointed as the first two tournaments each year
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
Eurosport India nets inaugural Grand Prix Badminton League
Pay-television broadcaster Eurosport India has secured rights for the inaugural Grand Prix Badminton League (GPBL).
The Warner Bros
BWF expands World Tour and upgrades tournaments for 2023-26 cycle
The Badminton World Federation is adding four new stops to its annual World Tour and upgrading several tournaments in a shake-up for the period from 2023 to 2026
BWF ‘recoups’ financial position with $19.7m profit
Badminton World Federation president Poul-Erik Høyer has hailed the international federation’s return to financial health after it posted a $19.7m (€18.7m) profit for the 2021 calendar year.
China’s Youku ‘strikes five-year deal’ for BWF rights
Chinese streaming service Youku is reported to have acquired media rights to Badminton World Federation events as part of a five-year deal with the international federation
Badminton World Federation seals three-year M88 Mansion sponsorship deal
The Badminton World Federation has announced a three-year sponsorship agreement with Southeast Asian gambling brand M88 Mansion until the end of the 2024 season
Madrid steps in to host European Badminton Championships in April
The Spanish city of Madrid has stepped in at short notice to host the 2022 European Badminton Championships from April 25-30
SPOTV agrees carriage, badminton deals in Indonesia
Pan-regional Asia-Pacific sports broadcaster SPOTV has agreed distribution deals in Indonesia with media group MNC and telco Telkom Indonesia