Baseball
DAZN strikes eight-year deal with WBSC
DAZN has announced a long-term deal with the World Baseball Softball Confederation (WBSC) to become the global distributor of its content for the next eight years
Rare MLB team sale on cards as Twins hit the market
The Pohlad family has announced its intention to explore a sale of the Minnesota Twins, the Major League Baseball (MLB) franchise it has owned for the past 40 years
MLB takes on local market remit for three more teams
Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
Diamond: the home of the Braves?
Diamond Sports Group has outlined plans to drop all but one of its 12 regional Major League Baseball broadcasting rights contracts, a move that has blindsided MLB.
Strauss sets first with MLB helmet sponsorship
German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
IBX-Phillies deal highlights healthcare’s sports focus
The healthcare sector has notched up another major sponsorship of a US sports team with hometown health insurer Independence Blue Cross (IBX) becoming the Official Jersey Patch Partner of MLB’s Philadelphia P…
MLB Network launched as D2C offering in structure switch-up
Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
MGM Resorts-Yankees deal to support full casino licence bid
MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
New free streaming platform SOOP picks up global rights to KBO League
The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal
Orioles ends lengthy search for first jersey patch sponsor
The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price.
The multi-year sponsorship puts T
FanDuel ‘set to replace’ Bally’s as Diamond partner
A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
MLB calls on Zoom Workplace as London Series title sponsor
Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
OneTeam, MLBPA launch international licensing venture led by Baer-Hoffmann
OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
MLB, clubs raise concerns over ongoing absence of Diamond-Comcast deal
Ahead of today's meeting between Diamond Sports Group and its bankruptcy judge, Major League Baseball and its clubs have expressed their disappointment with Diamond's failure to secure a distribution deal…
MLB games to stream free on Roku in exclusive Sunday package
Major League Baseball and Roku have signed an exclusive, multi-year rights deal for Sunday live games, which will stream free on the Roku Channel beginning on May 19
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.