Basketball

Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …

The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…

Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.

Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.

TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, investing in the league and becoming an equity partner.  

The WNBA has announced plans to expand its end-of-season playoffs on the back of a hugely successful 2024 campaign driven by the emergence of superstar rookie Caitlin Clark.

The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues. T

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th

Telecoms giant Verizon has upped its presence in US sport by signing a wide-ranging sponsorship which includes rights to the New York Knicks, New York Rangers and Madison Square Garden (MSG).

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.

Conference realignment in the US college sports world continues apace as the rebuilding Pac-12 made another move that will potentially bring an uplift to any future media rights revenue

Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA). 

The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.

German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.

The Brooklyn Nets NBA franchise has signed a tourism-focused jersey patch sponsorship agreement with GetYourGuide, a first-ever deal with a US sports team for the Berlin-based online travel platform