Basketball
Rockets and Pelicans fly to China for NBA Global Games 2016
The National Basketball Association has said it will mark the 10th edition of its NBA Global Games China series by staging two preseason games in the country later this year.
Sponsorship Works 2016 | Sponsorship Case Study | Beko and Fiba
EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.
Sponsorship Works 2016 | Sponsorship Case Study | LG Electronics USA and the National Collegiate Athletic Association
The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
Los Angeles nets hosting rights to 2018 NBA All-Star weekend
North America’s NBA basketball league has revealed that the 2018 edition of its All-Star weekend will take place in Los Angeles, California.
Fiba Africa rejects plans for new continental club competition
Fiba Africa, the governing body of basketball on the continent, has rejected plans to launch a new club competition entitled the African Basketball League (ABL).
Fiba launches Basketball Champions League
The International Basketball Federation (Fiba) has officially launched its Champions League competition, stressing that access to the new European club tournament will be based on sporting criteria.
Euroleague Basketball maps out plan for revamped club competitions
The battle for power in European club basketball has continued with Euroleague Basketball outlining the proposed competition system, structure and future evolution of its Euroleague and Eurocup competitions.
Fiba assigns hosts for youth events
The International Basketball Federation (Fiba) has confirmed that Zaragoza in Spain will host this year’s U17 World Championships, while the 2017 men’s and women’s U19 World Championships will be staged in Egypt and Italy, respectively.
Chase slam-dunks endorsement deal with NBA star Curry
US financial services giant JPMorgan Chase has agreed an endorsement deal with basketball star Stephen Curry, who plays for North American NBA franchise the Golden State Warriors.
European competitions commit to Fiba Champions League
The International Basketball Federation (Fiba) has announced that Europe’s 10 major domestic leagues and the Union of European Basketball Leagues (ULEB) have agreed to participate in its new Basketball Champions League tournament.
Monumental Sports & Entertainment links up with agencies for global commercial drive
Monumental Sports & Entertainment (MSE) has entered into partnerships with three agencies as part of an effort to enhance the global brands of the North American major league sports teams it controls.
Flying high
Chinese investment in sport has accelerated over the past year. Sportbusiness International looks at the reasons behind this growing trend.
Fiba moves forward with Champions League, Europe Cup plans
The International Basketball Federation (Fiba) has said that a company to organise and govern its new Basketball Champions League club competition will be legally established next month, adding that the second-tier Europe Cup is set to be opened up to clubs from outside the continent.
Euroleague submits EC complaint over Fiba plans
European basketball tournament operator the Euroleague has submitted a complaint against Fiba and the governing body’s Fiba Europe division to the European Commission (EC).
NBA chief outlines overseas strategy for All-Star Game
National Basketball Association (NBA) commissioner Adam Silver has confirmed that the North American league is considering taking its annual All-Star Game overseas, adding that it is more likely to be staged in Europe than in Asia.
WNBA hires Coca-Cola exec as new president
North America’s Women’s National Basketball Association (WNBA) has appointed Lisa Borders as its new president.
South Asian Games organisers cancel basketball events
Organisers of the South Asian Games have confirmed that all basketball fixtures at this year’s multi-sport event in India have been cancelled.
StubHub moves into primary ticketing market with 76ers partnership
Online ticket exchange StubHub has made its first major move into the primary ticketing marketplace through a partnership with NBA basketball franchise the Philadelphia 76ers.