Basketball

Streaming platform Skweek, which is owned by logistics, shipping and commodities trading company Fedcom, has agreed a deal with Euroleague Basketball for global streaming rights to the upcoming Adidas…

Euroleague Basketball has secured exposure for its top-tier competition, the EuroLeague, in the United States by striking a rights deal with sports broadcaster ESPN

The Phoenix Suns of the National Basketball Association and the Phoenix Mercury of the Women's NBA (WNBA) have been sued by Diamond Sports Group after the teams left their regional sports network (RSN)…

The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition

The Phoenix Suns and Phoenix Mercury have become the first basketball franchises to abandon the regional sports network (RSN) cable model, signing new local media rights deals in Arizona

Qatar has further added to its major events portfolio by securing hosting rights to the 2027 Basketball World Cup, while the International Basketball Federation (Fiba) has awarded the 2026 women’s event t…

The National Basketball Association (NBA) and National Basketball Players Association (NBPA) have signed off on a new collective bargaining agreement (CBA) ensuring labour peace will remain in the league…

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.

Australia’s National Basketball League (NBL) has appointed David Stevenson as its new chief executive.

The Women's National Basketball Association has announced a multi-year agreement with EW Scripps Company to televise Friday night regular-season WNBA games nationally on the company's ION network

The British Basketball League (BBL) has appointed Jose Garnes as its new chief content officer

The Basketball Champions League (BCL) has awarded hosting rights for the 2023 edition of its season-ending Final Four to the Spanish city of Malaga

Polish pay-television broadcaster Canal Plus Polska has extended and expanded its long-standing rights deal with the National Basketball Association (NBA)

National Basketball League commissioner Jeremy Loeliger explains how a long-running partnership with WSC Sports has played a central role in the Australian competition’s digital growth strategy.

The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM. 

The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season

The Women's National Basketball Association is to expand its charter flights program for the 2023 season to include all postseason games, the WNBA Commissioner's Cup Championship Game, and select regular…

The National Basketball Association has announced that more than 22 million fans attended games in the 2022-23 regular season, with an average attendance per game exceeding 18,000 fans for the first time