Basketball
NBA turns to Hawk-Eye for tracking technology
The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…
Octagon hires Buxeda as director of women’s basketball
Camille Buxeda has been named the director of women's basketball for sports agency Octagon
WME to acquire BDA Sports Management basketball agency
Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management.
WME Sports had made a minority stake investment in BDA in 2020
Seven Consulting extends backing of Australia’s Opals
Project management firm Seven Consulting has agreed a three-year extension to its naming-rights deal with Australia’s women’s basketball team.
Genius Sports, Second Spectrum expand NBA deal, unveil ‘Dragon’ platform
Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…
WNBA, ESPN announce 2023 broadcast schedule
The Women's National Basketball Association has announced its 2023 schedule on broadcast partner ESPN and other Disney-owned networks such as ABC and ESPN2
Tampere builds major event portfolio with EuroBasket 2025
Tampere has been selected as Finland’s host city for the EuroBasket 2025 national team basketball tournament.
Fiba takes Intercontinental Cup to Asia with three-year Singapore deal
The International Basketball Federation (Fiba) has agreed a three-year deal with Sport Singapore for the city-state to hosts its Intercontinental Cup club competition
NBA, Infront part of Videocites’ $10m funding round
AI-based video tracking and analytics company Videocites has received $10m (€9.4
Euroleague extends United Media deals in Greece, Cyprus and Balkans
Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.
Lasry to sell stake in NBA’s Bucks to Haslams, valuing team at $3.5bn
Milwaukee Bucks co-owner Marc Lasry has agreed to sell his 25-per-cent stake in the National Basketball Association franchise to Jimmy and Dee Haslam, valuing the Bucks at $3.5bn (€3.31bn).
NBA All-Star Game ‘posts lowest ratings on record’
The National Basketball Association's All-Star Game drew its lowest ratings on record with just 4.59 million viewers tuning in across Warner Bros
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
NBA unveils live game avatar experience within app
The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
Genius player tracking tech deployed during Trail Blazers broadcasts
Genius Sports has aligned with the National Basketball Association's Portland Trail Blazers to run immersive broadcasts using the company's Second Spectrum optical tracking technology
NBA partners with Cosm to produce ‘shared reality’ broadcasts
The National Basketball Association has partnered with technology company Cosm in a multi-year deal that will see Cosm produce and present select NBA League Pass games using high-definition 'immersive…
NBA All-Star weekend backed by more than 35 sponsors
The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Athletes Unlimited games to air on WNBA League Pass
The Women's National Basketball Association's League Pass will broadcast 25 of Athletes Unlimited's 30 basketball games from its upcoming season for no additional cost to subscribers