Basketball

The National Basketball Association's San Antonio Spurs have secured a multiyear naming rights deal with diversified global asset management firm Victory Capital for the team's under-construction performance…

The National Basketball Association has taken an equity stake in StellarAlgo as part of a multiyear strategic partnership with the Canadian consumer data firm

The Women's National Basketball Association has announced that the Chicago Sky and Minnesota Lynx will play on May 13 at Scotiabank Arena in Toronto, Canada in the first WNBA preseason game held in Canada

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T

UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…

BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…

Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…

The National Basketball Association's San Antonio Spurs set a league regular-season attendance record with 68,323 in attendance at the Alamodome for the team's game against the Golden State Warriors on…

The International Basketball Federation (Fiba) has agreed a deal with esports company ESL FACEIT to launch the inaugural season of its official NBA2K23 tournament

Australian tennis star Nick Kyrgios has expanded his sports team investment portfolio by joining the ownership group of domestic National Basketball League (NBL) team South East Melbourne Phoenix

A federal bankruptcy court has allowed the naming rights deal between Miami-Dade County and cryptocurrency exchange FTX to be terminated "effective immediately," which will strip the FTX name off of the…

The Spanish Basketball Clubs Association (ACB), organising body of club basketball competitions in Spain, has appointed Pablo Cabello as its new commercial and sponsorship director

The Philippine Basketball Association (PBA), the sport’s top tier in the country, has teamed up with Web3-focused platform Virtualness to launch an NFT venture.

Singapore's appointment as host of the IOC's Olympic Esports Week characterises the city's ambitions to stage the next generation of technology-driven sports events.

The National Basketball Association has appointed Lesley Slaton Brown as the organization’s new chief diversity, equity, and inclusion (DEI) officer.

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]

American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…