Basketball
Victory Capital lands naming rights to San Antonio Spurs performance center
The National Basketball Association's San Antonio Spurs have secured a multiyear naming rights deal with diversified global asset management firm Victory Capital for the team's under-construction performance…
NBA gains equity in StellarAlgo as part of strategic partnership
The National Basketball Association has taken an equity stake in StellarAlgo as part of a multiyear strategic partnership with the Canadian consumer data firm
WNBA to stage preseason game between Sky, Lynx in Toronto
The Women's National Basketball Association has announced that the Chicago Sky and Minnesota Lynx will play on May 13 at Scotiabank Arena in Toronto, Canada in the first WNBA preseason game held in Canada
Record number of sponsors mark return of NBA game in Europe
The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena.
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BBC picks up NBA rights package ahead of Paris game
UK public-service broadcaster the BBC has acquired rights to nine NBA games between now and the end of the season, starting with tomorrow’s (Thursday’s) clash in Paris between the Chicago Bulls and the…
MSC Cruises comes on board as Knicks’ first global marketing partner
Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek
BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Delta Air Lines reacquires Utah Jazz arena naming rights
Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…
San Antonio Spurs set NBA attendance record with 68,323 at Alamodome
The National Basketball Association's San Antonio Spurs set a league regular-season attendance record with 68,323 in attendance at the Alamodome for the team's game against the Golden State Warriors on…
Fiba taps ESL FACEIT to launch new esports competition
The International Basketball Federation (Fiba) has agreed a deal with esports company ESL FACEIT to launch the inaugural season of its official NBA2K23 tournament
Kyrgios invests in NBL’s South East Melbourne Phoenix
Australian tennis star Nick Kyrgios has expanded his sports team investment portfolio by joining the ownership group of domestic National Basketball League (NBL) team South East Melbourne Phoenix
Miami-Dade allowed to strip FTX name off NBA’s Heat arena
A federal bankruptcy court has allowed the naming rights deal between Miami-Dade County and cryptocurrency exchange FTX to be terminated "effective immediately," which will strip the FTX name off of the…
ACB appoints Real Betis exec as commercial director
The Spanish Basketball Clubs Association (ACB), organising body of club basketball competitions in Spain, has appointed Pablo Cabello as its new commercial and sponsorship director
Philippine Basketball Association to launch NFT offering with Virtualness
The Philippine Basketball Association (PBA), the sport’s top tier in the country, has teamed up with Web3-focused platform Virtualness to launch an NFT venture.
Singapore leans into tech and innovation for sports event hosting future
Singapore's appointment as host of the IOC's Olympic Esports Week characterises the city's ambitions to stage the next generation of technology-driven sports events.
NBA appoints Slaton Brown as chief diversity officer
The National Basketball Association has appointed Lesley Slaton Brown as the organization’s new chief diversity, equity, and inclusion (DEI) officer.
Crvena Zvezda secure Meridianbet shirt sponsorship
Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
US-Australian investor Crest to lead $40m funding round for EASL
American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…