Basketball
Rising Stars title rights form part of Castrol’s NBA deal
Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA).
NBA lands last-minute beIN renewal in France
The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
Dyn to show German teams in Fiba Europe Cup
German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.
GetYourGuide secures first US deal with Nets patch
The Brooklyn Nets NBA franchise has signed a tourism-focused jersey patch sponsorship agreement with GetYourGuide, a first-ever deal with a US sports team for the Berlin-based online travel platform
Greek Basketball League stays FTA in ERT renewal
Greek public broadcaster ERT has extended its broadcast rights deal with the Greek Basketball League for another three seasons
Robinhood marks NBA first with Heat patch deal
Online brokerage firm Robinhood has become the first brand to hold three NBA jersey patch agreements simultaneously after agreeing a multi-year contract with Miami Heat.
DAZN adds SLB, LBA to global basketball output
DAZN has added Great Britain’s Super League Basketball and Italy’s Lega Basket Serie A (LBA) to its portfolio of basketball broadcast rights and properties streamed globally.
Liga ACB returns to territory-by-territory LatAm TV deals
Liga ACB’s series of individual non-exclusive rights deals in Latin America represents a departure from the Spanish basketball league’s previous pan-regional agreement with ESPN and a bid to boost exposure.
Robinhood adds Grizzlies as second jersey patch deal
Online brokerage firm Robinhood Markets has secured its second jersey patch agreement in the National Basketball Association (NBA) market via a deal with the Memphis Grizzlies
Euroleague Basketball tightens financial rules
Euroleague Basketball has claimed a first for European sport by introducing new rules including those akin to the NBA’s luxury tax system.
LaLiga+ continues aggregation push with Fiba 3×3 deal
LaLiga's wholly-owned OTT service already holds domestic streaming rights to Spain's second-tier basketball league and cup: the Primera LEB and the Copa Princesa de Asturias.
JP Morgan Chase commits to Valkyries jersey deal
WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Streaming to fore in NBA motion to dismiss WBD case
The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
London Lions’ future secured as Tesonet takeover finalised
The future of British Basketball League team the London Lions has been secured after it was announced that technology investor Tesonet has purchased the franchise despite earlier denials by administrators that a deal had been agreed.
Court orders PrimeBlock to pay Pelicans
PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.