Basketball

Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA). 

The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.

German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.

The Brooklyn Nets NBA franchise has signed a tourism-focused jersey patch sponsorship agreement with GetYourGuide, a first-ever deal with a US sports team for the Berlin-based online travel platform

Greek public broadcaster ERT has extended its broadcast rights deal with the Greek Basketball League for another three seasons

Online brokerage firm Robinhood has become the first brand to hold three NBA jersey patch agreements simultaneously after agreeing a multi-year contract with Miami Heat.

DAZN has added Great Britain’s Super League Basketball and Italy’s Lega Basket Serie A (LBA) to its portfolio of basketball broadcast rights and properties streamed globally.

Liga ACB’s series of individual non-exclusive rights deals in Latin America represents a departure from the Spanish basketball league’s previous pan-regional agreement with ESPN and a bid to boost exposure.

Online brokerage firm Robinhood Markets has secured its second jersey patch agreement in the National Basketball Association (NBA) market via a deal with the Memphis Grizzlies

Euroleague Basketball has claimed a first for European sport by introducing new rules including those akin to the NBA’s luxury tax system.

LaLiga's wholly-owned OTT service already holds domestic streaming rights to Spain's second-tier basketball league and cup: the Primera LEB and the Copa Princesa de Asturias.

WNBA expansion team Golden State Valkyries has named JP Morgan Chase as its first jersey patch sponsor, one of two on-kit branding assets ringfenced for sale by WNBA teams.

Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated

The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal

Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN

The future of British Basketball League team the London Lions has been secured after it was announced that technology investor Tesonet has purchased the franchise despite earlier denials by administrators that a deal had been agreed.

PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.