Basketball

Basketball
Governance

Dubai is in talks to form a team that would join Euroleague Basketball, according to a senior official behind the project, but any agreement will not include title sponsorship of the top-tier EuroLeague…
Basketball
Media

Fubo Sports Network announced that it has signed a multiyear renewal with No Chill with Gilbert Arenas co-hosts Gilbert Arenas and Josiah Johnson as the 2022-23 National Basketball Association season …
Basketball
Finance & Law

The Brooklyn Nets reportedly rank last out of the 30 National Basketball Association teams in regards to season-ticket sales, with demand declining 30 per cent from last season
Basketball
Sponsorship & Marketing

Stacy McWilliams, the NBA’s senior vice president of team marketing and business operations, tells SportBusiness why the league has significantly expanded its International Team Marketing Program.
Basketball
Media

Globo's pay-television broadcaster SporTV will once again broadcast the NBA in Brazil after securing a sublicensing agreement with beer brand Budweiser, which holds a package of NBA media rights in the…
Basketball
Technology

League initiative to 'source, evaluate, and pilot emerging technologies' expands in its second iteration to incorporate three key areas surrounding fan engagement. US Editor Eric Fisher reports.
Basketball
Technology

Sponsorship technology platform OpenSponsorship has developed a new data and analytics proposition called Athlytics, with the National Basketball Players Association signing up as a flagship client
Basketball
Fan Engagement

Shopping service Klarna is partnering with the National Basketball League’s Chicago Bulls to create an in-seat merchandise delivery service at Bulls home games at the United Center this season.
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have named Piece of Cake Moving & Storage as the team's inaugural moving and storage partner as part of a multiyear agreement with parent company Madison…
Basketball
Media

Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…
Basketball
Media

ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
Basketball
Media

Verizon has completed a deal in which NBA League Pass, the National Basketball Association’s live game subscription service, and the league’s television channel NBA TV have been added to the company’s +play…
Basketball
Media

One of the most influential shows in US sports media stays intact
Basketball
Media

The National Basketball Association and Amazon announced a multiyear agreement to stream NBA games exclusively on Amazon's Prime Video in Brazil, marking another major step in both the rights acquisition…
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Golden State Warriors announced a multiyear partnership with food delivery service DoorDash
Basketball
Sponsorship & Marketing

The National Basketball Association's Atlanta Hawks have hired Excel Sports Management’s properties division to secure the team’s next jersey patch partner.
Basketball
Media

The National Basketball Association's Los Angeles Clippers have unveiled a cutting-edge new regional direct-to-consumer streaming service, which will feature a series of augmented reality, alternate-language, …
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa