Basketball
Sport Extra secures ACB broadcast rights in Romania
Romanian pay-TV broadcaster Sport Extra has reached an agreement with the Spanish Basketball Clubs Association (ACB) for rights to the Liga Endesa, Copa del Rey, and Supercopa Endesa for the 2022-23 and…
NBA stars invest in Gym Class VR
Gym Class VR, the virtual reality-based basketball app, has officially debuted on the Meta Quest Store and secured additional funding from a series of investors in the National Basketball Association landscape
CBS Sports returns as Big3 primary broadcast partner in 2023
CBS Sports will return as the Big3 basketball league's primary domestic broadcast partner in 2023, it has been announced
Basketball stars form digital experiences marketplace Daps
A group of National Basketball Association, Women's National Basketball Association, and collegiate players have joined together to develop Daps, a digital marketplace where fans can purchase digital experiences…
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
Knicks secure Manhattan West marketing partnership
The National Basketball Association's New York Knicks have signed a multiyear marketing partnership with the Manhattan West mixed-use development, built as part of the expansive Hudson Yards property project
BT Sport to show EuroCup, Liga ACB lands Czech rights deal
UK pay-television broadcaster BT Sport has acquired rights to the EuroCup, the second-tier clubs competition organised by Euroleague Basketball
Bronny James signs Nike NIL deal
American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James
Wizards unveil Arabic social media channels
The National Basketball League’s Washington Wizards introduced the franchise’s first Arabic-language social media channels on Twitter and Instagram, marking the first of its kind in the NBA.
L’Équipe renews EuroLeague coverage for 2022-23 season
French media group L’Équipe has struck a deal to show EuroLeague basketball games involving French teams ASVEL and AS Monaco during the 2022-23 season.
NBA’s Silver: more media change in next five years than in last 30
Commissioner details how accelerating pace of technological revolution will lead to seismic shifts in how sports are presented to fans
NBA unveils marketing campaign ahead of 2022-23 season
The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18
LeBron James renews call to own a NBA team in Las Vegas
Lakers superstar makes direct plea to league commissioner Silver
TV2 Denmark follows NFL swoop with NBA renewal
TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
NBA signs marketing deal with Aldar for new Abu Dhabi Games
League furthers its commercial activity surrounding first games in UAE
Knicks hire Sportfive to find new jersey patch sponsor
The National Basketball Association's New York Knicks have appointed global sports marketing agency Sportfive to secure the team’s next jersey patch sponsor, furthering the firm's presence in the league.
Sarver appoints Moelis & Co. for Suns, Mercury sale
Robert Sarver, the embattled majority owner of the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, has reportedly appointed global finance advis…