Basketball

Basketball
Sponsorship & Marketing

Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Basketball
Events

The International Basketball Federation (Fiba) has announced that Singapore will host the next three editions of the 3x3 Asia Cup, the three-a-side basketball tournament for national teams in Asia and…
Basketball
Sponsorship & Marketing

NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
Basketball
Media

The National Basketball Association's Cleveland Cavaliers have announced they will pick up the costs for regional sports direct-to consumer streaming service Bally Sports+ for fans with full- or half-season …
Basketball
Sponsorship & Marketing

The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.
Basketball
Media

Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
Basketball
Media

TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA. The rights will be exploited on its pay-television channels C More and Sportkanalen
Basketball
Industry Moves

Fan Controlled Sports & Entertainment has named former NBA star Mike Bibby as the new senior strategist and head coach their newly formed new basketball league Fan Controlled Hoops
Basketball
Events

NBA Asia managing director Ramez Sheikh tells SportBusiness why the Wizards and Warriors were the perfect choices for the league's first international event since January 2020.
Basketball
Sponsorship & Marketing

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year
Basketball
Media

The British Basketball League (BBL) has expanded its content offering to fans by agreeing a three-year deal with WSC Sports, the automated AI-based video company
Basketball
Fan Engagement

Membership program, lower League Pass pricing among new features
Basketball
Fan Engagement

The National Basketball Association's developmental G League and Marvel Entertainment have unveiled a promotional collaboration for the upcoming 2022-23 season, in which 16 teams will each host a "Marvel…
Basketball
Media

Lega Basket Serie A, governing body of the top division of Italian club basketball, has announced that the competition and market authority, and the communications authority, have both approved a sublicensing…
Basketball
Media

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A
Basketball
Sponsorship & Marketing

The National Basketball Association's Philadelphia 76ers have announced a multiyear partnership with Philadelphia, Pennsylvania-based multihospital health system Penn Medicine, which has been designated …
Basketball
Media

SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the top-tier Novo Basquete Brasil (NBB), while Disney-owned sports broadcaster ESPN has also renewed…
Basketball
Marketing

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.