Basketball

Basketball
Finance & Law

Speaking on the back of Warner Bros. Discovery's latest financial results, CEO David Zaslav claims to be "hopeful" that it will retain NBA domestic rights in a deal "that makes sense for both sides" with the broadcaster holding a matching right clause.
Basketball
Sponsorship & Marketing

The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
Basketball
Media

NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Basketball
Media

Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Basketball
Sponsorship & Marketing

Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Basketball
Sponsorship & Marketing

Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.  
Basketball
Media

The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Basketball
Media

CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
Basketball
Sponsorship & Marketing

The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Basketball
Media

The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
Basketball
Media

The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Basketball
Media

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Basketball
Media

New Zealand’s National Basketball League (NBL) has claimed what it believes is a world-first, with a weekly match to be streamed live globally on social media platform TikTok during the 2024 season.
Basketball
Sports Betting

Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
Basketball
Media

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Basketball
Events

Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year
Basketball
Technology

The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass