Basketball
Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division
Wembanyama rise fuelling closer ties between NBA, LNB
France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Team embarks upon new business era with BCL sponsorship sales
Team Marketing is to sell sponsorship rights and provide commercial advisory services to the Basketball Champions League (BCL) and Fiba Intercontinental Cup in the agency’s first piece of announced new b…
Euroleague Basketball adds Motorola to roster, in talks over Turkish Airlines renewal
Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
NBA’s Pacers put QR code on jersey in US pro team sponsorship first
The Indiana Pacers, of the National Basketball Association, have claimed a US major league professional franchise first, with their new jersey sponsor to incorporate a QR code-like patch
Cuban talks up real estate revenues over media rights as Mavs sale signed off
Mark Cuban said the changing media landscape in the United States contributed to his decision to sell his majority stake in the National Basketball Association's Dallas Mavericks
NBA picks Rwandan lawyer Akamanzi to spearhead African unit’s next stage of growth
The National Basketball Association (NBA) has appointed Clare Akamanzi as the new chief executive of NBA Africa
NBA creates New Business Ventures role to identify global revenue opportunities
The National Basketball Association (NBA) has promoted Amy Brooks to the newly-created position of president of New Business Ventures, as the league looks to grow the property and its revenues around the…
Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
Basketball leagues, federations introduce AI tech under long-term Fiba-Genius deal
Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.
Endeavor Streaming, LiveLike bring interactive viewing to EuroLeague TV
Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency, has agreed a deal with audience engagement platform LiveLike to improve the fan experience offering of the EuroLeague TV direct-to-consumer service.
YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
OlyBet builds on Final Four role with broader Euroleague Basketball deal
OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
Diamond Sports settles with NBA, rights to hit 15 local markets in 2024
A spate of local market National Basketball Association team media rights will hit the market next year after the league and Diamond Sports Group, the largest owner of regional sports networks (RSNs),…
BeIN tweaks NBA deal in France to include all Wembanyama games
BeIN Sports has renegotiated its media rights contract in France with the National Basketball Association (NBA) to ensure all matches of Victor Wembanyama's San Antonio Spurs are shown live by the pay-television…
NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…