Basketball

Basketball
Sports Betting

Sports betting and iGaming operator BetMGM has signed a new deal with sports data and betting services company Sportradar for access to official National Basketball Association optical tracking data
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
Basketball
Sponsorship & Marketing

Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor. The
Basketball
Sponsorship & Marketing

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Basketball
Media

TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
Basketball
Events

Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
Basketball
Sponsorship & Marketing

The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Basketball
Media

German commercial broadcaster ProSiebenSat.1 has secured free-to-air NBA rights in the DACH region ahead of the new season, which starts on October 24
Basketball
Media

Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has launched in Spain but with a focus on ticketing and hospitality, in the absence of holding premium sports rights
Basketball
Sponsorship & Marketing

The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought
Basketball
Governance

The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025
Basketball
Media

DAZN has agreed a renewal with the National Basketball Association for rights in Germany ahead of the regular-season tip-off later this month, SportBusiness understands
Basketball
Media

Pay-television broadcaster Setanta Sports has secured NBA rights in the Philippines, which will form a key pillar of its portfolio in the country following its launch last year
Basketball
Sponsorship & Marketing

The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Basketball
Sponsorship & Marketing

Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Baseball
Media

Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Basketball
Media

Utah Jazz fans will be able to stream their team's matches in the National Basketball Association for as little as $5 (€4.75) per game, as part of a new direct-to-consumer initiative.
Basketball
Media

Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions