Basketball

Basketball
Sponsorship & Marketing

The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
Basketball
Media

The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Basketball
Sponsorship & Marketing

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Basketball
Media

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6
Basketball
Sponsorship & Marketing

Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Basketball
Media

Euroleague Basketball has completed its final major media rights deal for the 2023-24 season, agreeing a deal that takes its top-tier EuroLeague competition back to Telefónica's Movistar Plus platform …
Basketball
Media

Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears
Basketball
Sponsorship & Marketing

Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Basketball
Governance

Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Basketball
Sponsorship & Marketing

The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Basketball
Media

The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
Basketball
Sponsorship & Marketing

The National Basketball Association’s San Antonio Spurs are set to end a two-year search for a new arena naming rights sponsor via a deal with Frost Bank, according to reports. 
Basketball
Media

United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…
Basketball
Governance

Three-time National Basketball Association champion and Hall of Fame electee Dwyane Wade is set to join the WNBA's Chicago Sky ownership group
Basketball
Media

The Phoenix Suns of the National Basketball Association and the Mercury of the WNBA will be taking their local broadcasts to Gray Television, leaving Diamond Sports Group's Bally Sports regional sports…
Basketball
Governance

The National Collegiate Athletic Association (NCAA) Division I  Men's Basketball Committee discussed expanding the 68-team field for its marquee March Madness tournament but has elected not to expand …
Basketball
Sponsorship & Marketing

The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
Basketball
Media

The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network