Basketball

Data-sharing deal is first between a major US sports league and  sports betting operator   Partnership – worth $25m over three years – serves as model for other stakeholders to follow   NBA ensur

The NBA's developmental G League will offer $125,000 contracts to elite high-school players in a move which could challenge the NCAA's virtual monopoly on young basketball talent. St

The Los Angeles Clippers unveiled an innovative augmented reality viewing experience on Wednesday night for the team's opening game of the NBA season

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.

Stephan Cretier, founder of Canadian private security firm GardaWorld, has stepped forward as a main investor for an effort to take an expansion franchise in the NBA basketball league to Montreal

Seattle might have to wait until 2025 before the NBA grants it an expansion team

The Dallas Mavericks are hiring former professional sports gambler Bob Voulgaris as director of quantitative research and development, according to ESPN.

NBA deputy commissioner and chief operating officer Mark Tatum has said the NBA is still hopeful that the United States can arrive at a federally-regulated sports betting model

Fiba General Secretary Patrick Baumann has expressed his hope that next year’s Fiba World Cup in China can act as a springboard to make basketball the most popular sport in the world.

After testing micropayments late last season, the NBA has officially announced that it will allow fans to purchase portions of in-progress games this coming campaign. The price initially will be $1.

This article was produced in association with Fiba

China-based sports digital consultancy and marketing platform Mailman has today (Wednesday) released its NBA Red Card report, which analyses the online influence of the basketball league in China

The Milwaukee Bucks are already close to achieving their goal of receiving 10,000 full season-ticket packages for the first season in Fiserv Forum, their new $524m (€445m) arena.