Basketball

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

The European division of the International Basketball Federation (Fiba) has unanimously rejected the latest proposal from Euroleague Basketball over the calendar model for the sport on the continent.

NBA commissioner Adam Silver tells SportBusiness International why micro-transactions are more than a revenue stream – and why the concept will catch on

The International Basketball Federation (Fiba) has confirmed that the Hungarian city of Sopron will host the 2018 edition of the EuroLeague Women Final Four.

The International Basketball Federation (Fiba) has announced that Bucharest will host this year’s 3x3 Europe Cup, marking the third time that the Romanian capital will have staged the national team tournament.

Frank Dunne reports on how the NBA tries to maximise its international media-rights income by approaching each market with complete flexibility.

German sportswear company Puma has said it plans to return to the basketball market as part of efforts to increase its presence in the US and China in competition with rivals Adidas and Nike.

Andrew Demetriou, former chief executive of the AFL Aussie rules football league, has been appointed co-chair of the Australian National Basketball League’s advisory board.

The ongoing battle between the International Basketball Federation (Fiba) and Euroleague Basketball over the calendar model for the sport on the continent has returned to the agenda, with the world governing body stating there has been little change in Euroleague’s stance on the matter.

Nike has defeated a court appeal lodged by a photographer who claimed that one of his images was used to recreate the iconic photo of basketball legend Michael Jordan, which later became the Jumpman logo for the US sportswear company’s Air Jordan brand.

A consortium featuring two former NBA players has agreed a deal to take over the New Zealand Breakers, which competes in Australia’s National Basketball League (NBL).

The International Basketball Federation (Fiba) has expanded its 3x3 World Tour with the addition of new events in Quito, Ecuador and Kuala Lumpur, Malaysia.

North American basketball league the NBA has announced it will hold its third Africa Game in Johannesburg in August, while it is targeting a pre-season fixture in India.

An investment group has been formed with the intention of launching an NBA basketball franchise in the US city of Louisville, Kentucky.

The National Basketball Players Association (NBPA), the union for athletes in North American league the NBA, has entered into a partnership with Japan-based advertising and public relations firm Dentsu.

Ticket sales and distribution company Ticketmaster has today (Wednesday) sealed its second extension with a US major league in the space of a few months through a new deal with the National Basketball Association (NBA).