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Fiba agrees free-to-air TV deal in Lebanon
Free-to-air public broadcaster Lebanese Broadcasting Corporation International (LBCI) has agreed a deal with Fiba to exclusively show Lebanese national team matches as well as Fiba-run events
Michael Uva | NBA mindset leads fans and brands on journey of evolution
Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic