Cricket
Hunter swaps E1 for CWI commercial post
Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.
CSA signs Dafabet as national team shirt sponsor
Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Disney Star seeks to reduce ICC rights fee
Disney Star is attempting to reduce its $3bn (€2.7bn) rights fee obligations to the ICC, which itself is likely to see current BCCI secretary Jay Shah take over as chair, SportBusiness understands.
Gupta, Harrison team up with WCA to fix “broken” cricket calendar
Sanjog Gupta and Tom Harrison are among a group of luminaries aiming to fix a global cricket calendar described as “broken and unsustainable” in a statement by the sport's global player body, the World Cricketers' Association.
ARY, Tower Sports bag PCB rights
Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement
Cricket West Indies well set to enter new commercial era
As the West Indies took to the field in Guyana today for the start of the second Test against South Africa, they did so with unbranded shirts: a microcosm of cricket’s challenges in the Caribbean.
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
ICC puts USA Cricket on notice, Men’s T20 World Cup under review
The International Cricket Council has given USA Cricket a year to put its house in order and will review the recent T20 World Cup co-hosted by the United States and West Indies.
IMG Arena wins new business with CSA rights
The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
EXCLUSIVE: Rothesay ECB deal includes County Championship title rights
Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
EXCLUSIVE: Edgbaston seeks first naming-rights sponsor
The Edgbaston Stadium commercial team is looking to sell naming rights to the home of Warwickshire County Cricket Club for the first time, SportBusiness can reveal
ICC.tv records over 14m views for T20 World Cup
The International Cricket Council has drawn encouraging audience figures on its free direct-to-consumer OTT platform ICC.tv for the 2024 Men’s T20 World Cup, which concludes tomorrow (Saturday).
Spring Media retains European Cricket production, distribution
Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution
EXCLUSIVE: MLC seeking naming sponsor for Texas stadium after T20 World Cup role
The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
PCB launches international rights tender
The Pakistan Cricket Board has launched an invitation to tender for its international media rights, having struggled to strike long-term agreements in key territories since its previous deals expired at the end of 2023.
MI New York signs Accenture amid MLC commercial traction
Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).
Stats Perform reclaims ICC betting rights
Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.