Cricket
Killer Jeans replaces MPL Sports as Indian cricket team’s kit supplier
Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…
Cricket Australia strikes A$1.5bn extensions with Foxtel and Seven, legal action withdrawn
Cricket Australia has extended its domestic media rights agreements with pay-television operator Foxtel and commercial broadcaster Seven in deals worth a total of A$1.5bn ($1bn/€954.4m) over seven seasons, from 2024-25 to 2030-31.
Raja sacked as PCB chairman as Sethi returns
Ramiz Raja has been removed from his position as chairman of the Pakistan Cricket Board
ICC details record-breaking digital engagement for T20 World Cup
The International Cricket Council has revealed that the recent Men’s T20 World Cup in Australia generated a record 6.5
DP World agrees naming rights deal for International League T20
Dubai-based logistics group DP World has agreed a five-year title sponsorship deal with the UAE's new T20 cricket league, the International League T20
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).
Dhawan branches out with launch of sports venture capital fund
India international cricketer Shikhar Dhawan has launched what is claimed to be the first venture capital fund backed by an Asian sportsperson
Betway broadens cricket presence with title sponsorship of SA20
Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Former New South Wales Premier to become Cricket Australia chair
Cricket Australia (CA) is set to have its fourth chair in less than 18 months, with Mike Baird to replace Lachlan Henderson next year
KFC extends with Cricket Australia
Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
BCCI launches Women’s IPL rights tender ahead of debut season
The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for media rights to the Women’s Indian Premier League competition for the 2023 to 2027 seasons.
Sportradar’s fielding data innovation brings game-changing possibilities
Sportradar is introducing game-changing fielding data into the cricket narrative, carving open a new dimension for fans, broadcasters, coaches and administrators.
USA Cricket forced to hit reset button amid governance, financial instability
USA Cricket interim chair Atul Rai tells SportBusiness of his 'shock' at the multitude of problems he encountered when taking over the national governing body this summer.
4 Pines extends with Cricket Australia
Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
BCCI ‘sets base price of $50m’ for Women’s IPL franchises, expects more
The Board of Control for Cricket in India has set a base price of Rs400 crore ($50m/€48m) per team for the upcoming auction of franchises for the new Women's Indian Premier League T20 competition, according t…
Afghanistan Cricket Board seals long-term deal to call UAE ‘home’
The Afghanistan Cricket Board (ACB) and Emirates Cricket Board (ECB) have entered into a five-year mutual cooperation agreement that will see Afghanistan host its home fixtures in the United Arab Emirates…
Sony signs another Lanka Premier League rights extension
Pay-television broadcaster Sony Pictures Networks has renewed its exclusive rights in the Indian subcontinent for the Lanka Premier League ahead of the third edition of tournament
Zimbabwe, Netherlands and Scotland targeted for T10 League expansion
T Ten Sports Management, organising body of the Abu Dhabi T10 League, has said it is close to establishing its latest overseas competition in Zimbabwe, with expansion efforts also targeting Europe and…