Cricket
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
ICC clean sites policy ‘complicates Lord’s bid’ for World Test Championship
The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
Sharing premium rights is the new normal in India, Disney president Madhavan says
Splitting the rights for market-leading cricket properties between different broadcasters is a feature of the "evolution" of Indian sports media driven by rising costs, K Madhavan, the president of Disney…
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
LNJ Bhilwara Group scores fourth Legends League Cricket franchise
LNJ Bhilwara Group has acquired a team in the Legends League Cricket (LLC) competition
PCB shelves plans for private ownership in Pakistan Junior League
The Pakistan Cricket Board (PCB) has abandoned plans to sell the franchises in its new Pakistan Junior League (PJL) competition to private owners after failing to generate sufficient interest, according…
Zee to sublicense Disney Star’s ICC linear rights in ‘first-of-its-kind’ deal
Media group Zee Entertainment has agreed a surprise sublicensing deal with Disney Star for exclusive linear rights in India to men's International Cricket Council events from 2024-27
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
ICC gets “significant” rights fee increase in India as Star strikes back
Disney Star has renewed its exclusive media rights in India for International Cricket Council events in a four-year deal covering 2024 to 2027
GMR, Adani land Legends League Cricket franchises
Indian conglomerate GMR and Adani Sportsline, a subsidiary of business organisation Adani Group, have acquired the rights to operate franchises in Legends League Cricket (LLC), a new Twenty20 tournament…
YuppTV gets media rights for Asia Cup in multiple territories
Streaming platform YuppTV has acquired media rights for the upcoming Asia Cup international cricket tournament in more than 70 markets
DP World to title sponsor Asia Cup cricket tournament
Dubai-based logistics firm DP World has been announced as the title sponsor of the upcoming Asia Cup international cricket tournament
Rise Worldwide to manage commercial rights for Glazer-owned T20 franchise Desert Vipers
Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
ICC ‘opens up on methodology’ prior to Indian tender deadline
The International Cricket Council is reported to have made its Indian media rights tender more transparent, making its financial goals known to potential bidders and clarifying the circumstances in which a second round of bidding would be called.
Number of international cricket fixtures to increase despite rise of domestic leagues
The International Cricket Council (ICC) has announced an increase in the number of matches between the sport’s top national teams despite the fast-growing significance of domestic competitions.
ICC publishes first-ever women’s Future Tours Programme
The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game
Cricket Australia sets out plans for Big Bash revival, Brisbane 2032 inclusion
Cricket Australia has outlined the revitalisation of the Big Bash League (BBL) and the inclusion of cricket at the Brisbane 2032 Olympic and Paralympic Games as two of its top priorities over the next…
BCCI ‘to launch women’s IPL in March’
The Board of Control for Cricket in India (BCCI) will launch a women’s edition of the Indian Premier League (IPL) in March, with either five or six teams competing in the inaugural season, according t…