Cricket
EaseMyTrip becomes official sponsor of cricket’s Asia Cup
Indian online travel company EaseMyTrip was unveiled as an official sponsor of this year's Asia Cup ahead of the start of the cricket tournament at the weekend
ICC gets “significant” rights fee increase in India as Star strikes back
Disney Star has renewed its exclusive media rights in India for International Cricket Council events in a four-year deal covering 2024 to 2027
GMR, Adani land Legends League Cricket franchises
Indian conglomerate GMR and Adani Sportsline, a subsidiary of business organisation Adani Group, have acquired the rights to operate franchises in Legends League Cricket (LLC), a new Twenty20 tournament…
YuppTV gets media rights for Asia Cup in multiple territories
Streaming platform YuppTV has acquired media rights for the upcoming Asia Cup international cricket tournament in more than 70 markets
DP World to title sponsor Asia Cup cricket tournament
Dubai-based logistics firm DP World has been announced as the title sponsor of the upcoming Asia Cup international cricket tournament
Rise Worldwide to manage commercial rights for Glazer-owned T20 franchise Desert Vipers
Indian sports, lifestyle and entertainment company Rise Worldwide has been signed up to manage the commercial rights of new Dubai-based T20 cricket franchise, Desert Vipers
ICC ‘opens up on methodology’ prior to Indian tender deadline
The International Cricket Council is reported to have made its Indian media rights tender more transparent, making its financial goals known to potential bidders and clarifying the circumstances in which a second round of bidding would be called.
Number of international cricket fixtures to increase despite rise of domestic leagues
The International Cricket Council (ICC) has announced an increase in the number of matches between the sport’s top national teams despite the fast-growing significance of domestic competitions.
ICC publishes first-ever women’s Future Tours Programme
The International Cricket Council has published a schedule for international women's cricket over the next three years, marking the first 'future tours programme' ever created for the women's game
Cricket Australia sets out plans for Big Bash revival, Brisbane 2032 inclusion
Cricket Australia has outlined the revitalisation of the Big Bash League (BBL) and the inclusion of cricket at the Brisbane 2032 Olympic and Paralympic Games as two of its top priorities over the next…
BCCI ‘to launch women’s IPL in March’
The Board of Control for Cricket in India (BCCI) will launch a women’s edition of the Indian Premier League (IPL) in March, with either five or six teams competing in the inaugural season, according t…
Daraz and Tapmad sweep up Asia Cup streaming rights in Pakistan
Alibaba-owned shopping platform Daraz and streaming service Tapmad have sublicensed digital rights in Pakistan to the Asia Cup cricket tournament due to begin later this month in the United Arab Emirates
Shakib terminates betting deal after BCB ultimatum
Bangladeshi cricketer Shakib Al Hasan has terminated his sponsorship deal with online betting operator BetWinner after the Bangladesh Cricket Board (BCB) threatened to ban him from the country’s national t…
Sony finalises six-year ECB renewal across Indian subcontinent
Pay-television broadcaster Sony Pictures Networks has finalised its rights renewal with the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, from 2023 to 2028
Massy Group signed up as title sponsor of new women’s Caribbean league
The organisers of the Women’s Caribbean Premier League cricket tournament have signed up Caribbean-based conglomerate Massy Group as its title sponsor ahead of its inaugural edition.
BCB to investigate Shakib betting deal
The Bangladesh Cricket Board (BCB) has launched a probe into a sponsorship agreement between all-rounder and former national team captain Shakib Al Hasan and online betting operator BetWinner
Sri Lanka expects to earn $6m from Asia Cup despite switch to UAE
Sri Lanka Cricket (SLC) expects to generate roughly $6m (€5.9m) from the Asia Cup despite the tournament being relocated to the United Arab Emirates (UAE), the cricket board’s chief executive has announced.
Sky could look to replicate joined-up sponsorship approach developed for the ECB Hundred
The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.