Cricket
Daraz and Tapmad sweep up Asia Cup streaming rights in Pakistan
Alibaba-owned shopping platform Daraz and streaming service Tapmad have sublicensed digital rights in Pakistan to the Asia Cup cricket tournament due to begin later this month in the United Arab Emirates
Shakib terminates betting deal after BCB ultimatum
Bangladeshi cricketer Shakib Al Hasan has terminated his sponsorship deal with online betting operator BetWinner after the Bangladesh Cricket Board (BCB) threatened to ban him from the country’s national t…
Sony finalises six-year ECB renewal across Indian subcontinent
Pay-television broadcaster Sony Pictures Networks has finalised its rights renewal with the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, from 2023 to 2028
Massy Group signed up as title sponsor of new women’s Caribbean league
The organisers of the Women’s Caribbean Premier League cricket tournament have signed up Caribbean-based conglomerate Massy Group as its title sponsor ahead of its inaugural edition.
BCB to investigate Shakib betting deal
The Bangladesh Cricket Board (BCB) has launched a probe into a sponsorship agreement between all-rounder and former national team captain Shakib Al Hasan and online betting operator BetWinner
Sri Lanka expects to earn $6m from Asia Cup despite switch to UAE
Sri Lanka Cricket (SLC) expects to generate roughly $6m (€5.9m) from the Asia Cup despite the tournament being relocated to the United Arab Emirates (UAE), the cricket board’s chief executive has announced.
Sky could look to replicate joined-up sponsorship approach developed for the ECB Hundred
The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
ICC ‘invited to present case’ for cricket at LA 2028, 33 sports bid for Paralympics inclusion
The International Olympic Committee (IOC) has invited the International Cricket Council (ICC) to present the case for including the sport at the Los Angeles 2028 Olympic Games, according to reports
Sony tipped to strike back with six-year ECB renewal
Pay-television broadcaster Sony Pictures Networks is close to renewing its rights to the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, 2023 to 2028, SportBusiness…
Cricket Kenya engages Pacific Star Sports as commercial agency
Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
New Sky deal alleviates ECB Hundred concerns, but counties still worried over wider impact
First and second season ticket data suggests event has attracted new audiences
Sponsorship agency CSM told to reject finance, alcohol and betting brands
Vitality upgrades ECB Hundred deal to include back-of-shirt and training kit rights
The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Goldmedal scores naming rights to West Indies-India T20 series
Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Asia Cup officially moved to the UAE
The forthcoming Asia Cup has officially been moved from Sri Lanka to the United Arab Emirates (UAE)
ICC announces hosts for women’s events for 2024-27
Bangladesh, England, India and Sri Lanka will host the International Cricket Council's four major women's white-ball tournaments between 2024 and 2027
Disney Star, Cricket Australia finalise seven-year deal
Disney Star has agreed a deal with Cricket Australia for its media rights in the Indian subcontinent, covering 2023-24 to 2029-30
Byju’s refutes BCCI debt story, Paytm seeking to transfer sponsorship to Mastercard
Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Yorkshire enters the metaverse with Virtua deal
Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua