Cricket

Cricket
Events

The International Olympic Committee (IOC) has invited the International Cricket Council (ICC) to present the case for including the sport at the Los Angeles 2028 Olympic Games, according to reports
Cricket
Media

Pay-television broadcaster Sony Pictures Networks is close to renewing its rights to the England and Wales Cricket Board (ECB) across the Indian subcontinent for six years, 2023 to 2028, SportBusiness…
Cricket
Events

Cricket Kenya has appointed UAE-based agency Pacific Star Sports (PSS) to aid the commercial development of the sport in the East African country
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board (ECB) has upgraded its sponsorship deal with health and life insurance brand Vitality to include back-of-shirt and training kit sponsorship rights for The Hundred, the…
Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Cricket
Events

The forthcoming Asia Cup has officially been moved from Sri Lanka to the United Arab Emirates (UAE)
Cricket
Events

Bangladesh, England, India and Sri Lanka will host the International Cricket Council's four major women's white-ball tournaments between 2024 and 2027
Cricket
Media

Disney Star has agreed a deal with Cricket Australia for its media rights in the Indian subcontinent, covering 2023-24 to 2029-30
Cricket
Sponsorship & Marketing

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Cricket
Sponsorship & Marketing

Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
Cricket
Sponsorship & Marketing

Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Cricket
Events

The forthcoming Asia Cup has been moved to the United Arab Emirates (UAE) due to political and economic instability in Sri Lanka, according to Board of Control for Cricket in India (BCCI) president Sourav…
Cricket
Events

Asian Cricket Council (ACC) officials will propose staging the Asia Cup on an annual basis during talks at the International Cricket Council’s (ICC’s) annual general meeting in Birmingham next week, acc…
Cricket
Licensing & Merchandising

New Zealand Cricket (NZC) is to release a range of non-fungible tokens (NFTs) and a “next-generation mobile game” after striking a five-year licensing agreement with Indian online gaming unicorn Dream Spo…
Cricket
Media

Disney-owned pay-television broadcaster Star India has acquired Cricket Australia’s media rights in the Indian subcontinent. An official announcement is expected in the coming days, it is understood.
Cricket
Finance & Law

All six teams in the new T20 league co-founded by Cricket South Africa (CSA) and pay-television broadcaster SuperSport have been acquired by Indian Premier League (IPL) franchise owners, according to reports