Cricket
Fubo secures Willow by Cricbuzz distribution ahead of T20 World Cup
Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Emirates makes new long-term commitment to ICC
The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
DP World upgrades ICC deal amid key T20 World Cup role
DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.
Four IPL central sponsor positions remaining after Wonder Cement arrival
The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement
MRF Tyres ‘opts against ICC renewal’
MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Ex-Google marketing exec Sanders takes Cricket Australia CCO reins
Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
James launches Bazballers Consulting after departing ECB
Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Aramco doubles down on ICC deal after IPL exit
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
EXCLUSIVE: ICC completes global sales with Sky NZ renewal
Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
ECB selects counties for new era of women’s cricket
Middlesex amongst the notable absentees amid an effort to evolve the women’s professional game
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
ICC launches data rights, services tender to 2027
An invitation to tender (ITT) for official data rights to the International Cricket Council has gone live today (Thursday)
Sony to take over NZC rights in India from Amazon
Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
PTV, Tower Sports to share Pakistan rights to ICC events
PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Sky strikes four-year IPL, WPL agreement after DAZN deal collapse
Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women’s Premier League from 2024 to 2027, as it continues to prioritise international T20 leagues over most overseas bilateral series.
Delhi Capitals relinquish associated party strategy in latest shirt sponsorship
The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.