Cricket
Minor League Cricket lands Toyota, Sunoco deals
Minor League Cricket has landed a double commercial boost for the 2022 season, with car manufacturer Toyota returning as title sponsor and fuel company Sunoco becoming the presenting sponsor for the league's…
ECB adds Xplora as sponsor of The Hundred
The England and Wales Cricket Board (ECB) has signed up smartwatch company Xplora as a new sponsor of The Hundred
Rights to women’s cricket’s FairBreak Invitational secured by 14 broadcasters
Fourteen broadcasters have acquired media rights to the FairBreak Invitational women's cricket series
Knight Riders Group to help fund $30m MLC stadium in LA area
Planned facility to be the home for Southern California cricket franchise
BCCI calls for ‘Women’s IPL’ title sponsor
The Board of Control for Cricket in India (BCCI) has invited quotes from companies wishing to buy the title sponsorship rights for the Women’s T20 Challenge 2022.
CSA, SuperSport revisit T20 plans with new franchise league
Cricket South Africa and pay-television broadcaster SuperSport have announced plans to jointly create a new franchise T20 competition in South Africa
Pitch adds women’s matches to expanded Cricket Ireland rights deal
Sports marketing agency Pitch International has signed a new five-year broadcast deal with the Cricket Ireland national governing body
Value of IPL franchises outpacing NFL and NBA teams, says Forbes
The value of Indian Premier League franchises is growing faster than the value of National Football League and National Basketball Association teams, according to research by Forbes business magazine
IPL knockout matches to be played in front of full-capacity crowds
The final stages of the current edition of the Indian Premier League will be played in front of full-capacity crowds in Kolkata and Ahmedabad, the Board of Control for Cricket in India (BCCI) has announced
Cricket NFT platform Rario completes $120m funding round
Singapore-based non-fungible token company Rario has completed a $120m (€110.4m) funding round.
PCB invites expressions of interest for junior franchise league’s sponsorship and media rights
The Pakistan Cricket Board has invited expressions of interest for various sponsorship and broadcast rights packages after outlining the details of its new franchise competition for 15-to-19-year-olds
ASA bans KP Snacks ad campaigns surrounding The Hundred
The Advertising Standards Authority (ASA) has banned two promotional campaigns from KP Snacks relating to its sponsorship of the England and Wales Cricket Board (ECB)’s new short-form competition, The H…
Cricket Australia signs NFT licensing deals with Rario and BlockTrust
Cricket Australia and the Australian Cricketers’ Association are to release a range of digital collectibles after striking “multi-year” licensing agreements with non-fungible token companies Rario and B…
Pixellot to provide new automated cricket product to Lions Cricket Union
Automated camera technology company Pixellot has marked the launch of a new multi-camera video solution for cricket by entering into a deal with South African cricket administrator the Lions Cricket Union
ICC board rejects PCB’s T20 series proposal, decides upon election procedure for new chair
The International Cricket Council has rejected an audacious proposal by the Pakistan Cricket Board to stage an annual T20 series between Australia, England, India and Pakistan following a meeting of its…
Lancashire Cricket teams up with CMS
Lancashire Cricket has agreed a multi-year sponsorship deal with international law firm CMS
ECB signs up Chapel Down in first sparkling wine sponsorship
The England and Wales Cricket Board (ECB) has signed up sparkling wine brand Chapel Down as a sponsor
Yorkshire CCC aims for Clean Slate with new two-year principal sponsorship agreement
Yorkshire County Cricket Club has finalised a wide-ranging sponsorship deal, including "significant" stadium sponsorship rights and shirt sponsorship, with Indian streaming platform Clean Slate Filmz