Cricket
Toyota extends Cricket Australia deal for four more years
Toyota Australia has signed a four-year sponsorship extension with Cricket Australia, covering all areas of the game, from 2022-23 to 2025-26
Indian investment firm Capri Global acquires UAE T20 franchise
Indian investment firm Capri Global has acquired a franchise in the new UAE T20 League cricket competition.
The six-team tournament is set to launch in the United Arab Emirates later this year
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Seat Unique upgrades to stadium naming rights sponsor at Gloucestershire Cricket
English county cricket club Gloucestershire Cricket has sold the ground naming rights to its Bristol-based stadium to the premium ticketing marketplace Seat Unique
BCCI ‘extends shirt sponsor deal’ with Byju’s
The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports
Rajasthan Royals announces principal sponsorship deal with Happilo
Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Yorkshire signs Kukri to fill kit supplier position after Nike exit
Yorkshire County Cricket club has agreed a deal with international sportswear brand Kukri to become its new kit supplier
IPL strikes ‘multi-year’ RuPay sponsorship; small crowds allowed at opening matches
The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
Opportunities abound in India, but market entrants require “patience and humility”
SportBusiness speaks to Matthew Wheeler, chief executive of A&W Capital, a company that advises on entertainment and sports sector investments in India. The company recently advised on CVC Capital Partners’ $750m acquisition of the new Indian Premier League franchise in Ahmedabad.
ICC sets out broadcast arrangements for Women’s World Cup
The International Cricket Council has announced its broadcast arrangements for the Women’s Cricket World Cup 2022.
Crowds allowed back for Kohli’s landmark Test in India
Spectators will be able to attend the upcoming cricket Test match between India and Sri Lanka in Mohali, with the Punjab Cricket Association Stadium open at 50-per-cent of full capacity
ICC working on calendar to avoid clashes between men’s and women’s events
The International Cricket Council said it is working on “complementary” men’s and women’s fixture calendars to avoid clashes like those set to affect the upcoming women’s World Cup.
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TikTok secures naming rights to Pakistan-Australia series
Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
IPL to return with new format from March 26
The Indian Premier League will return with a new format from March 26 to May 29, the Board of Control for Cricket in India (BCCI) confirmed in a statement issued earlier today (Friday)
Nine talks up sports rights ambitions on back of strong financial results
The chief executive of Australian media group Nine Entertainment, Mike Sneesby, suggested the company is interested in acquiring domestic cricket rights as well as renewing its Australian Open tennis rights,…
FanCode to stream Afghanistan cricket tour of Bangladesh in India
Indian online streaming platform FanCode has acquired exclusive streaming rights in India to Afghanistan’s white-ball tour of Bangladesh, which starts today (Wednesday).
GMR adds UAE T20 franchise to cricket portfolio
Indian conglomerate GMR Group, the co-owner of Indian Premier League franchise Delhi Capitals, has acquired a Dubai-based team in the new UAE T20 League cricket competition
Delhi Capitals adds third principal sponsor with extended OctaFX deal
Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors