Cricket
Slice replaces Samsung as Mumbai Indians main shirt sponsor
Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024.
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New Zealand postpone Australia tour over quarantine concerns
New Zealand’s upcoming white-ball tour of Australia has been postponed because of uncertainty over when the squad could return home to due Covid-19 restrictions.
PCB claims PSL arbitration win, Blitz denies legal closure
The Pakistan Cricket Board has claimed victory in its arbitration proceedings against the Blitz agency and Techfront, an affiliate of Global Sports Commerce, over rights fee payments related to the Pakistan…
Lahore Qalandars add three sponsors ahead of PSL season
Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
Ashes Test climax draws peak of 2.76m viewers in Australia
The fourth Test of the Ashes drew strong viewing figures in Australia, with a peak average audience of 2.76 million watching the dramatic finale of the Sydney Test which saw England hang on for a draw
PCB chairman makes audacious ‘Super Series’ proposal
Ramiz Raja, chairman of the Pakistan Cricket Board, has floated the idea of annual quadrangular T20 series between Australia, England, India and Pakistan
Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
Big Bash League moves to Melbourne hub amid Covid-19 outbreaks
The Big Bash League has relocated to a Melbourne hub in a bid to keep the Australian T20 cricket competition running amid Covid-19 outbreaks in the teams
ICC and FanCraze unveil Crictos as first step into NFTs
The International Cricket Council has unveiled its promised first foray into the world of non-fungible tokens, announcing digital collectibles series Crictos
Cricket Australia announces revised schedule for women’s Ashes
Cricket Australia has amended the schedule for the women’s Ashes series in order to allow the Australian and English teams enough time to complete their quarantine before the start of the Women’s Cricket Wor…
Lucknow’s IPL team lands My11Circle as principal sponsor
Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow
Twenty First Century Media to market revamped Sharjah T20 tournament
Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor
Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Big Bash League adds Nexba as sponsor
Non-alcoholic drinks brand Nexba has agreed a deal to sponsor Australia’s Big Bash League Twenty20 cricket competition.
Cryptocurrency coin Kiba Inu signs blanket ECL shirt sponsorship deal
European Cricket has agreed a deal with Kiba Inu under which the cryptocurrency coin will take shirt sponsorship rights across all teams for the forthcoming second season of the European Cricket League
PCB claims big increase in Pakistan Super League sponsorship rights value
The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
Big Bash League ‘may move to Melbourne hub’
Australia's T20 cricket Big Bash League may see out its 2021-22 season in a hub location in Melbourne due to Covid-related disruption, The Sydney Morning Herald has reported
Sony acquires rights for Legends League Cricket
Indian pay-television broadcaster Sony Pictures Networks has acquired media rights for the inaugural edition of Legends League Cricket, a competition featuring retired star cricket players from around…