Cricket
Delhi Capitals relinquish associated party strategy in latest shirt sponsorship
The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
Dream11 expands IPL team presence with KKR, Punjab Kings shirt deals
Mumbai-based fantasy gaming platform Dream11 has furthered its newly adapted team-focused approach to the Indian Premier League (IPL) by acquiring the front-of-shirt rights for Punjab Kings and Kolkata…
Cognizant named Major League Cricket’s first title sponsor
Major League Cricket has announced IT services company Cognizant as the league's title sponsor ahead of its second season.
Gujarat Titans fill front-of-shirt position with Dream11
Indian Premier League (IPL) franchise Gujarat Titans has completed its search for a new front-of-shirt sponsor after signing up fantasy gaming platform Dream11 to the role
ESPN to show ‘home’ T20 World Cup in ICC renewal to 2031
The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Robi Axiata returns as main sponsor of Bangladesh cricket
The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.
PSL secures broad international coverage in major cricket markets
The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
Zee claims $8.3m refund from Disney Star over ICC deal
The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
ICC issues two-year ITT for rights in Pakistan, Bangladesh and Sri Lanka
The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Evision seals ICC rights in Mena until 2027
Evision, the media and entertainment arm of telco e&, has secured exclusive International Cricket Council rights in the Middle East and North Africa until the end of 2027
Zee seeks to withdraw from $1.4bn deal with Disney Star for ICC rights
An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Bruin-owned TGI Sport acquires cricket talent agency Insignia
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has continued its aggressive acquisition push in the talent representation market, concluding a deal to buy cricket management agency Insignia Sports International.
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Utilita acquires Hampshire stadium naming rights in cricket sustainability push
Hampshire Cricket is looking to lead the way for sustainable development in cricket after signing up energy company Utilita as its new stadium naming rights sponsor