Cricket
Cricket West Indies becomes first full ICC member to sign with Horizm
Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.
ICC seeks to appoint media planning agency for T20 World Cup
The International Cricket Council has issued a Request for Proposals for the appointment of a media planning and buying agency in India and the United Arab Emirates for the forthcoming men’s T20 World C…
India’s Rise Worldwide agency signs Kishan in talent push
Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars
Viacom 18 secures rights to Abu Dhabi T10 league in Indian subcontinent
Indian media group Viacom 18 has secured the broadcast rights to the next edition of the Abu Dhabi T10 Cricket League, scheduled to begin on November 19, in a deal covering the Indian subcontinent
Whisper to support Sony Pictures Networks’ coverage of England-India series
Whisper, the live sports production company, will help Indian pay-television broadcaster Sony Pictures Networks India maximise its live coverage of the Test series between England and India, the second…
Sure expands sponsorship of The Hundred in latest ‘Pit-vertising’ deal
The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
Cricket Australia signs 4 Pines Brewing Company as official beer sponsor
Australian craft brewery 4 Pines Brewing Company has agreed a deal with Cricket Australia to become the official beer of the Australian men’s cricket team.
ICC invites bids for T20 World Cup public screening, in-flight and in-ship rights
The International Cricket Council is inviting expressions of interest for non-exclusive public screening plus in-flight and in-ship rights for the forthcoming men’s T20 World Cup in the United Arab Emirates a…
ICC launches cricket’s Olympic bid targeting LA 2028
The International Cricket Council has confirmed its ambition to become an Olympic sport, targeting its inclusion in the LA 2028 programme
Rario launches cricket-based digital collectibles platform
Singapore-based technology firm Rario is launching a cricket-based digital collectibles platform in what it claims to be a world first for the sport
USA Cricket secures wide-ranging Sistar Mortgage partnership
USA Cricket has secured a wide-ranging 18-month partnership with Detroit-based mortgage provider Sistar Mortgage, which will become the principal sponsor of USA’s national men’s and women’s senior and U…
Australia’s Bangladesh tour starts without TV coverage at home
The first match of an Australian cricket tour of Bangladesh took place yesterday without live television or streaming coverage in Australia, something that has happened only once or twice in recent decades
England’s Bangladesh cricket tour postponed, freeing players for IPL
An England cricket tour of Bangladesh scheduled for September and October has been postponed, while a South Africa tour of Sri Lanka in September has been confirmed, as boards continue to work their way…
Cricket South Africa dismisses former chief commercial officer, acting CEO
Cricket South Africa’s former acting chief executive, Kugandrie Govender, has been dismissed with immediate effect, the latest episode in the long-running governance crisis at the national governing b…
Caribbean Premier League adds data points with new ball technology
This year’s edition of the Caribbean Premier League Twenty20 cricket competition will set a first for the sport by utilising a new ball that will provide an array of additional data points for the use o…
BCCI implores ICC not to recognise Kashmir Premier League
The Board of Control for Cricket in India has written to the sport's global governing body International Cricket Council urging them not to recognise the Pakistan domestic Twenty20 tournament, the Kashmir…
Royals Sports Group acquires 80-per-cent stake in CPL’s Barbados Tridents
Royals Sports Group, the ownership group of cricket's Rajasthan Royals, has further strengthened the Indian Premier League’s ties with fellow Twenty20 cricket competition the Caribbean Premier League b…
Alliance Advertising secures UK rights for Sri Lanka Cricket to 2023
Alliance Advertising & Marketing, the media buying and advertising agency, has secured exclusive linear broadcast rights in the UK to Sri Lanka Cricket events until the end of the Future Tours Programme…