Cricket
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Sawhney says ‘witch-hunt’ is behind ICC disciplinary process
Manu Sawhney has said he is the victim of a "premeditated witch-hunt" to force him out of his role as chief executive of the International Cricket Council
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
ICC continues sponsorship drive with Jacob’s Creek
The International Cricket Council has signed up Jacob’s Creek as its latest sponsorship addition ahead of the World Test Championship (WTC) final.
GameOn partners with MX Player for mobile cricket prediction games
Technology company GameOn Entertainment has struck a partnership with Indian video streaming app MX Player that will create cricket prediction games for mobile phones.
ICC makes Upstox latest sponsorship addition ahead of WTC final
The International Cricket Council has signed up investment platform Upstox to its sponsorship portfolio ahead of the World Test Championship final
T Sports, GTV pick up Bangladeshi cricket rights, BCB mulls Champions Trophy bid
Bangladeshi sports broadcasters T Sports and Gazi TV (GTV) have struck a deal with the Bangladesh Cricket Board (BCB) to jointly show the next round of the ongoing Bangabandhu Dhaka Premier Division (BDPL)
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
PCB targets ‘five ICC events’ in next cycle
The Pakistan Cricket Board (PCB) is preparing to bid for five major International Cricket Council events between 2024 to 2031, including the One Day International and Twenty20 World Cups
ESPN+, Hotstar to stream WTC final in US, Foxtel lands Australian rights
Streaming services ESPN+ and Hotstar have acquired rights in the US to cricket’s inaugural World Test Championship (WTC) final between India and New Zealand, while a deal has also been struck in Australia f…
TikTok agrees deal with Pakistan Super League
TikTok and the Pakistan Super League Twenty20 cricket tournament will jointly develop content for the social video platform under a new agreement
PCB strikes deal with Facebook to show Pakistan Super League games
The Pakistan Cricket Board has agreed a deal with Facebook to show the return of the Pakistan Super League via the social media platform’s Paid Online Events service.
ICC announces strategic long-term agreement with BharatPe
The International Cricket Council has signed up Indian payments company BharatPe as a sponsor of all global ICC events until the end of 2023
European Cricket League extends deal with unified Spring Productions
The European Cricket League has signed a two-year extension to its deal with the production arm of the Spring Media agency
ICC expands men’s World Cups, prepares for T20WC in UAE
The International Cricket Council is increasing the numbers of teams in both its 50-over and T20 Men's World Cup tournaments, and increasing the frequency of the latter competition
BCCI confirms September-October IPL plan
The Board of Control for Cricket in India has confirmed it intends to complete the interrupted 2021 Indian Premier League season in the United Arab Emirates in September and October
Hockley appointed CEO of Cricket Australia on permanent basis
Nick Hockley has been appointed chief executive of Cricket Australia, after a year serving as the organisation's interim chief executive