Cricket
Mayor of London claims talks initiated with BCCI over hosting IPL matches
Mayor of London Sadiq Khan has said that talks have been opened with the Board of Control for Cricket in India and the Indian Premier League cricket tournament and its clubs over the prospect of hosting…
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong
Enhanced County Championship production as matches streamed on ECB app
The England and Wales Cricket Board will stream live coverage of this year's entire LV= Insurance County Championship for the first time
Digital strategy helps Delhi Capitals secure 50-per-cent sponsorship revenue uplift
Indian Premier League franchise the Delhi Capitals has secured a 50-per-cent increase in sponsorship revenue compared to 2020
YuppTV renews multi-territory rights for Indian Premier League
Streaming platform YuppTV has acquired rights for this year's Indian Premier League T20 cricket tournament in nearly 100 countries
FanCode secures exclusive Cricket West Indies rights in India
Online streaming platform FanCode has acquired exclusive rights to broadcast the West Indies’ home cricket matches and competitions in India.
Unilever’s Lifebuoy develops cricket presence with new ECB deal
The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy
IPL hit by multiple positive Covid-19 tests
Preparations for this year's Indian Premier League cricket tournament have been hit by a series of positive Covid-19 tests among players and support staff
Vertu Motors seeks brand exposure in first sports sponsorship deals
New and used car retailer Vertu Motors has signed sponsorship contracts with Yorkshire and Durham County Cricket clubs and basketball team Newcastle Eagles
Expo 2020 becomes Rajasthan Royals’ main sponsor, MPL extends with KKR
The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
Discovery ‘targeting’ UK Ashes rights through Cricket Australia tender
Media group Discovery is in contention for Cricket Australia’s ongoing UK broadcast rights tender, with the company reported to be specifically interested in the next edition of the Ashes series between A…
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
ICC initiates negotiations with broadcasters for WTC final rights
The International Cricket Council has gone to market with international broadcast rights to the inaugural World Test Championship (WTC) final between India and New Zealand, SportBusiness understands
European Cricket League postpones second season into 2022
The European Cricket League has delayed its second season again, with the tournament now set to take place in 2022
ECB could offer BCCI ‘slice of media revenues’ to lure IPL players to The Hundred
The England and Wales Cricket Board (ECB) has reportedly discussed giving Indian Premier League teams a 25 per-cent stake in The Hundred franchises and offering the Indian cricket board a share of the…