Cricket
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
ICC issues tender for an official apparel partner
The International Cricket Council has issued an invitation to tender for its official apparel partner position
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
Discovery ‘targeting’ UK Ashes rights through Cricket Australia tender
Media group Discovery is in contention for Cricket Australia’s ongoing UK broadcast rights tender, with the company reported to be specifically interested in the next edition of the Ashes series between A…
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
ICC initiates negotiations with broadcasters for WTC final rights
The International Cricket Council has gone to market with international broadcast rights to the inaugural World Test Championship (WTC) final between India and New Zealand, SportBusiness understands
European Cricket League postpones second season into 2022
The European Cricket League has delayed its second season again, with the tournament now set to take place in 2022
ECB could offer BCCI ‘slice of media revenues’ to lure IPL players to The Hundred
The England and Wales Cricket Board (ECB) has reportedly discussed giving Indian Premier League teams a 25 per-cent stake in The Hundred franchises and offering the Indian cricket board a share of the…
Start-up Recast makes cricket move with African Premier League streaming in UK
Recast, the new direct-to-customer video platform, has secured exclusive rights to stream the inaugural Dafabet African Premier League to UK viewers
IPL stakeholders close sponsorship deals ahead of season start
The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
PhonePe extends IPL presence with six deals ahead of 2021 season
Indian digital payments platform PhonePe has extended its association with cricket's Indian Premier League (IPL) market by signing six sponsorship deals ahead of the 2021 season
BKT Tires agrees deals with seven IPL teams
Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
Hong Kong to host ‘first of its kind’ women’s cricket competition
International cricket is set to return to Hong Kong in 2022 with FairBreak’s Invitational Women’s Twenty20 event.
Seven vows to fight on after setback in Cricket Australia rebate battle
Australia free-to-air broadcaster Seven has suffered a major financial hit after an independent arbitrator ruled Cricket Australia must pay a rebate of A$5.3m ($4.1m/€3.4
“One big, complicated event” | Cricket Australia’s CEO on its toughest season
Cricket Australia's interim CEO Nick Hockley explains how his organisation had to adapt in order to deliver a full season of cricket in 2020-21. Kevin McCullagh reports.
Pakistan Super League to restart in June
The Pakistan Super League Twenty20 cricket tournament is to resume in early June, after being suspended this month due to a Covid-19 outbreak among players and staff
Rajasthan Royals sign helmet maker Studds as associate sponsor
Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
ICC chief Sawhney ‘sent on leave’ after conduct probe
Manu Sawhney, the chief executive of the International Cricket Council, has been placed on leave after an investigation by an auditor into his management style, according to reports