Cricket
Betway adds T20 Challenge title deal to Cricket South Africa portfolio
Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Cricket Australia tests UK rights market with flexible tender
Cricket Australia has launched an invitation to tender process for its media rights in the UK for the 2021-22 Southern Hemisphere cricket season onwards, covering the coming season's Ashes Test series…
Pakistan Super League starts, player tests positive for Covid-19
Cricket's Pakistan Super League got underway in Karachi on Saturday, with an opening ceremony at the National Stadium which was open at 20-per-cent capacity
ECB on the hunt for two more sponsors for The Hundred
The England and Wales Cricket Board (ECB) is open to offers for two more sponsorship packages to complete the portfolio for its new limited-overs competition, The Hundred, SportBusiness understands
Sportz Interactive delivers automated infographics for News Corp Australia
Sports data, technology and content solutions company Sportz Interactive (SI) has recently been appointed by News Corp Australia to create custom automated infographics and videographics for its coverage…
Australian cricket ‘considering private equity investment’
In the wake of New Zealand Rugby receiving a NZ$465m ($335m/€277m) offer from US-based private equity firm Silver Lake, Australian cricket is said to be discussing similar private equity options.
Vivo back in as IPL sponsor, player auction breaks records
Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
Tapmad TV streaming widens net for Pakistan Super League coverage
The Pakistan Cricket Board has agreed a deal with streaming platform tapmad TV for rights to the 2021 Pakistan Super League Twenty20 competition in Australia, the Middle East and North Africa, along with…
ECB signs Cinch as Natwest replacement
The England and Wales Cricket Board (ECB) has signed up online used car retailer Cinch as its new Principal Partner
ECB signs up Microsoft to drive innovation in cricket
The England And Wales Cricket Board (ECB) has added global technology firm Microsoft to its sponsorship portfolio
Vivo set ‘to transfer’ IPL sponsorship rights
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
UAE to launch T20 cricket franchise league
The United Arab Emirates cricket board plans to launch a six-team T20 cricket league in December this year, to be played through to January 2021
EXCLUSIVE: IMG lodges winning bid for ICC Pathway live streaming, commercial rights
The IMG agency has emerged victorious in the International Cricket Council’s recent tender process for the production and distribution of live streams, along with commercial rights, to more than 500 I…
CSA makes compensation call to ICC after loss of Australia series
Cricket South Africa (CSA) has contacted the International Cricket Council (ICC) requesting that it consider introducing compensation for less wealthy nations when tours are postponed or cancelled
Big Bash League claims record audiences for 2021 tournament
This year’s Big Bash League was the most-watched tournament in league history, according to Cricket Australia.
An average audience of 1.4
ICC adds BYJU’S to top tier of sponsorship portfolio
The International Cricket Council has signed up Indian education technology brand BYJU's as a global sponsor
BT adds more cricket rights with multi-year West Indies, NZ deals
UK pay-television broadcaster BT Sport has signed a five-year deal for exclusive rights to all of the West Indies cricket team’s home matches, along with an agreement to show all men’s and women’s domes…
South Africa ‘extremely disappointed’ with Australia tour withdrawal decision
Cricket Australia has postponed its upcoming three-Test tour of South Africa, citing an unacceptable level of health and safety risk to its players and leading Graeme Smith, Cricket South Africa’s director o…