Cricket
TNT Sports secures BCCI rights to 2028 in nick of time
One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…
ECB secures more grassroots funding in sleeve sponsorship renewal with IG
The England and Wales Cricket Board (ECB) has announced a three-year renewal of its sponsorship agreement with trading and investment firm IG.
Winners Alliance to manage cricketers’ collective commercial rights
Winners Alliance has announced a new agreement to manage select group commercial rights for the Federation of International Cricketers' Associations (FICA).
PSL nets strong increase in domestic media rights
Media group ARY, which owns pay-television broadcaster A Sports, has secured exclusive linear rights to the Pakistan Super League in 2024 and 2025 after outbidding its rivals at an auction and agreeing…
Kia extends naming-rights deal for The Oval
Automotive manufacturer Kia has extended its multi-million pound stadium naming-rights agreement with Surrey County Cricket Club
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Sony-Zee merger hold-up returns ICC content to Disney Star linear channels
Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
IMG Arena enters cricket with West Indies betting rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Trio of deals cements Foxtel’s cricket position
Foxtel has extended its Cricket South Africa (CSA) rights in a multi-year deal from 2024-25 onwards, reinforcing its position as the ‘home of cricket’ in Australian broadcasting.
TNT Sports to show England women’s tour of India, men’s rights remain unsold
TNT Sports, the UK pay-television broadcaster, has acquired exclusive rights in the country to England women's cricket's upcoming tour of India
Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Amazon Prime Video seizes ICC rights in Australia
E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027