Cricket
ECB signs Cinch as Natwest replacement
The England and Wales Cricket Board (ECB) has signed up online used car retailer Cinch as its new Principal Partner
ECB signs up Microsoft to drive innovation in cricket
The England And Wales Cricket Board (ECB) has added global technology firm Microsoft to its sponsorship portfolio
Vivo set ‘to transfer’ IPL sponsorship rights
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
UAE to launch T20 cricket franchise league
The United Arab Emirates cricket board plans to launch a six-team T20 cricket league in December this year, to be played through to January 2021
EXCLUSIVE: IMG lodges winning bid for ICC Pathway live streaming, commercial rights
The IMG agency has emerged victorious in the International Cricket Council’s recent tender process for the production and distribution of live streams, along with commercial rights, to more than 500 I…
CSA makes compensation call to ICC after loss of Australia series
Cricket South Africa (CSA) has contacted the International Cricket Council (ICC) requesting that it consider introducing compensation for less wealthy nations when tours are postponed or cancelled
Big Bash League claims record audiences for 2021 tournament
This year’s Big Bash League was the most-watched tournament in league history, according to Cricket Australia.
An average audience of 1.4
ICC adds BYJU’S to top tier of sponsorship portfolio
The International Cricket Council has signed up Indian education technology brand BYJU's as a global sponsor
BT adds more cricket rights with multi-year West Indies, NZ deals
UK pay-television broadcaster BT Sport has signed a five-year deal for exclusive rights to all of the West Indies cricket team’s home matches, along with an agreement to show all men’s and women’s domes…
South Africa ‘extremely disappointed’ with Australia tour withdrawal decision
Cricket Australia has postponed its upcoming three-Test tour of South Africa, citing an unacceptable level of health and safety risk to its players and leading Graeme Smith, Cricket South Africa’s director o…
Channel 4 secures free-to-air rights to England tour of India
UK free-to-air broadcaster Channel 4 has completed a deal for non-exclusive rights to England's tour of India, bringing live test cricket to UK free-to-air television for the first time since 2005
ICC issues RFP for Women’s Cricket World Cup sports presentation
A request for proposals for sports presentation services has been issued for next year’s ICC Women’s Cricket World Cup, which will be staged across New Zealand.
New Zealand Cricket renews with Super Smash title sponsor Dream11
New Zealand Cricket has agreed a long-term renewal to its association with sports fantasy gaming platform Dream11
ESPN+, Cricket West Indies seal five-year media rights deal
ESPN+ has expanded its cricket coverage by striking a five-year agreement with Cricket West Indies for exclusive media and digital rights in the United States to all West Indies international home matches a…
Broadcasters in over 100 countries for rescheduled Abu Dhabi T10 League
The fourth edition of the Abu Dhabi T10 League has secured coverage to air the tournament in 100 countries
Former NRL chief Greenberg named head of Australian Cricketers’ Association
Todd Greenberg, former chief executive of Australia's National Rugby League, has been confirmed as the new chief executive of the Australian Cricketers' Association following an ACA board meeting earlier …
Sony agrees three-year deal for Pakistan cricket rights
Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
PCB announces international media-rights deals
The Pakistan Cricket Board has announced a series of international media-rights deals covering cricket played in the country during the 2021 to 2023 period