Cricket
Rexona to push ‘Pit-vertising’ concept through Big Bash sponsorship
Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Australia-India Boxing Day Test to host 30,000 fans
The Melbourne Cricket Ground will be permitted 30,000 fans a day during the five-day Boxing Day Test match between Australia and India, Victoria Sports Minister Martin Pakula has confirmed
Dates set for England in Sri Lanka and SA in Pakistan
Two major cricket tours have been scheduled for early next year, with England to visit Sri Lanka and, for the first time since 2007, South Africa to tour Pakistan
England ODI series in South Africa postponed due to health concerns
England’s One Day International series against South Africa has been stopped due to concerns over the mental and physical health of the players.
Cricket South Africa agrees media-rights deal with Foxtel in Australia
Cricket South Africa has agreed a four-year media rights deal in Australia with pay-television broadcaster Foxtel, running until the end of the 2023-24 southern hemisphere cricket season
BCCI to discuss adding two IPL teams
The Board of Control for Cricket in India will discuss the addition of two new franchise teams to the Indian Premier League T20 tournament in 2021 at its annual general meeting later this month
Snedden elected NZ Cricket chairman after Barclay departure
The board of New Zealand Cricket has elected Martin Snedden as its new chairman
Cazoo signs ECB deal for The Hundred, Bupa switches to the Big Bash in Australia
The England and Wales Cricket Board (ECB) has signed up online automotive retailer Cazoo as Principal Sponsor of The Hundred
ICC’s Barclay questions future of Test Championship
The World Test Championship could be discontinued with new International Cricket Council chairman Greg Barclay not convinced the current model is fit for purpose
Knight Riders Group expands into US with Major League Cricket investment
Knight Riders Group, the owners of Indian Premier League franchise Kolkata Knight Riders, has become significant stakeholders in Major League Cricket, representing a potentially major boost to the growth…
Seven seeks Cricket Australia emails as rights row continues
Australian broadcaster Seven West Media has filed court papers seeking access to correspondence between Cricket Australia, the Board of Control for Cricket in India, Foxtel and other parties as part of…
ITW Playworx awarded sponsorship sales rights to Abu Dhabi T10 League
The Mumbai-based ITW Playworx agency has been chosen to market and sell central sponsorships and in-stadia advertising rights to the Abu Dhabi T10 League
Stats Perform solidifies cricket position in new NZC deal
Sports data and technology company Stats Perform has retained one of its key cricket clients in a new agreement with the sport’s governing body in New Zealand.
LIVENow secures rights to Lanka Premier League
Streaming platform LIVENow has broadened its cricket portfolio by acquiring rights to the new Lanka Premier League tournament
ESPN+ retains NZ Cricket rights in long-term deal
ESPN+, the Disney-owned OTT streaming service, has retained its rights in the US market to top international cricket played in New Zealand in a new long-term agreement with the sport’s governing body i…
New ICC chair Barclay flags fixture pile-up, commercial need to hold postponed events
New International Cricket Council chairman Greg Barclay has outlined his priorities for the sport, highlighting the “unsustainable” cricket global schedule alongside the need to host major events that hav…
Star finalises Cricket South Africa deal, replaces Sony
Indian pay-television broadcaster Star has finalised a deal with Cricket South Africa for broadcast rights in the Indian subcontinent, the rest of Asia, the Middle East and North Africa
Barclay named new ICC chairman
New Zealand Cricket chairman Greg Barclay has been elected as the new Independent Chair of the International Cricket Council, replacing Shashank Manohar who stepped down earlier this year