Cricket
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Castore reshuffles cricket portfolio with New Zealand kit deal
UK sportswear brand Castore has announced a new sponsorship agreement with New Zealand Cricket (NZC), expanding its presence in the sport once more after exiting previous agreements.
IMG Arena enters cricket with West Indies betting rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Trio of deals cements Foxtel’s cricket position
Foxtel has extended its Cricket South Africa (CSA) rights in a multi-year deal from 2024-25 onwards, reinforcing its position as the ‘home of cricket’ in Australian broadcasting.
TNT Sports to show England women’s tour of India, men’s rights remain unsold
TNT Sports, the UK pay-television broadcaster, has acquired exclusive rights in the country to England women's cricket's upcoming tour of India
Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Amazon Prime Video seizes ICC rights in Australia
E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
BCCI takes Byju’s to court over unpaid sponsorship fees
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Castore shrinks cricket portfolio further as CWI signs with Macron
Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Rajasthan Royals extends Luminous shirt sponsorship
Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
Disney Star’s linear World Cup coverage watched by half a billion
More than 500 million people in India watched Disney Star’s linear coverage of the 2023 ICC Men’s Cricket World Cup, the pay-television broadcaster has announced.
New Zealand-Bangladesh set for YouTube with Sky ‘unlikely’ to cover
New Zealand Cricket is facing its first TV blackout for a men’s Test or one-day international series since 2015, with the upcoming two-Test series against Bangladesh set to be shown on YouTube.
ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Record OTT audience for Disney Star as 59m watch India suffer World Cup final defeat
India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)