Cricket

Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Cricket
Sponsorship & Marketing

Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) team Rajasthan Royals has secured the long-term future of its front-of-shirt sponsorship position via an extension with energy solutions provider Luminous Power Technologies
Cricket
Media

More than 500 million people in India watched Disney Star’s linear coverage of the 2023 ICC Men’s Cricket World Cup, the pay-television broadcaster has announced.
Cricket
Media

New Zealand Cricket is facing its first TV blackout for a men’s Test or one-day international series since 2015, with the upcoming two-Test series against Bangladesh set to be shown on YouTube.
Cricket
Sponsorship & Marketing

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Cricket
Media

India's defeat to Australia in the ICC Cricket World Cup final on home soil drew a record peak concurrency of almost 59 million viewers on Disney Star's OTT platform yesterday (Sunday)
Cricket
Media

A consortium spearheaded by sports broadcaster T Sports has secured domestic rights to the Bangladesh Cricket Board until the end of 2024, the Bangladesh Premier League (BPL) T20 competition in 2024 and…
Cricket
Media

DAZN’s five-year Indian Premier League international rights deal is close to being terminated after just one year, SportBusiness understands.
Cricket
Media

Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands
Cricket
Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Gujarat Titans is actively searching for a new front-of-shirt sponsor after Ather Energy opted not to renew its deal, SportBusiness can reveal. 
Cricket
Finance & Law

Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7
Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket
Industry Moves

Sportfive’s appointment of former World Sport Group executive Venu Nair has signalled the ambition of the agency to win new business in cricket as it builds up its operations in Asia.
Cricket
Media

South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
Cricket
Sponsorship & Marketing

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Cricket
Media

Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…