Cricket
LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma
LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
Lord’s and Hove to stage inaugural finals of The Hundred
The England and Wales Cricket Board (ECB) has announced that the 1st Central County Ground in Hove and Lord’s Cricket Ground in London will host the inaugural women’s and men’s finals respectively of it…
Manohar to step down as ICC chairman
Shashank Manohar has said he will not seek a third term as chairman of the International Cricket Council (ICC) when his current mandate expires in May 2020
Ex-Premiership Rugby CEO McCafferty is new Warwickshire chairman
Warwickshire County Cricket Club has appointed former Premiership Rugby chief executive, Mark McCafferty, as its new chairman ahead of the introduction of a five-year strategic plan
CSA suspends CEO as Standard Bank confirms deal won’t be renewed
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Big Bash League’s Brisbane Heat adds BCF as kit sponsor
Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF
ICC extends global sponsorship deal with Oppo
The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo
Cricket Australia rules out betting sponsor for BBL
Kevin Roberts, chief executive of Cricket Australia, has revealed that the body has turned down an approach from a betting company to sponsor the Big Bash League due to the family-focused nature of the…
Labour makes Cricket World Cup free-to-air TV pledge
Labour has said the Cricket World Cup will be added to the UK’s ‘crown jewel’ list of sporting events reserved for broadcast on free-to-air television, if the party returns to power in next month’s general…
BCCI considers slower IPL expansion
The Board of Control for Cricket in India is considering adding one new team to the Indian Premier League next year, instead of the two planned earlier
SeatGeek breaks into cricket market with Lord’s deal
US-headquartered ticketing company SeatGeek has moved into the cricket market by agreeing a multi-year deal to ticket Lord’s Cricket Ground in London.
Brisbane Heat extends with three sponsors ahead of new BBL season
Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage
PCB launches action over IMG-Reliance
The Pakistan Cricket Board (PCB) has filed a claim for damages against the IMG-Reliance agency after the Indian company pulled out of a production agreement for the Pakistan Super League Twenty20 competition…
Test cricket set for return to Pakistan
Test cricket will return to Pakistan for the first time in over a decade after Sri Lanka today (Thursday) committed to playing their forthcoming World Test Championship matches in Rawalpindi and Karachi
ECB latest to oppose ICC proposal for more global tournaments
The England and Wales cricket board has joined the Board of Control for Cricket in India and Cricket Australia in opposing proposals by the International Cricket Council to launch a new flagship event…
Mzansi Super League agrees Indian media-rights deal with Sony
South African cricket competition the Mzansi Super League T20 has announced Sony Pictures Networks India as its media-rights partner in the Indian subcontinent
Abu Dhabi T10 Cricket League adds Aldar Properties as title sponsor
The Abu Dhabi T10 cricket league has signed up real estate developer Aldar Properties as its new title sponsor