Cricket
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
ECB extends New Balance partnership to The Hundred
The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred
Facebook wins ICC digital rights package in Indian subcontinent
The International Cricket Council has announced an exclusive four-year digital rights agreement in the Indian subcontinent with social media giant Facebook
The Hundred adds New Era as Official Headwear Supplier
The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred
Sony renews rights for Abu Dhabi T10 League
Indian pay-television broadcaster Sony Pictures Networks has acquired rights for the 2019 edition of the Abu Dhabi T10 League cricket tournament, taking place November 14-24
YuppTV to cover India’s home cricket season
OTT operator YuppTV has acquired digital streaming rights across a host of markets for India’s home cricket international matches in the 2019-20 season.
BCCI anti-corruption chief suggests legalised betting and match-fixing laws
India should consider legalising sports betting and introducing legislation to deal with match-fixing, Ajit Singh Shekhawat, the head of the Anti-Corruption Unit at the Board of Control for Cricket in…
Ambuja Cements to activate around India cricket series against South Africa
Indian cement manufacturer Ambuja Cements will be the official partner of the Indian cricket team for its upcoming six-game home series against South Africa
Afghanistan Premier League postpones start of second season due to missed payment and ‘integrity risk’
The Afghanistan Cricket Board has postponed the start of the second season of its Afghanistan Premier League T20 cricket competition due to missing payments from the league’s commercial partner, Snixer S…
BCB takes control of Bangladesh Premier League
The Bangladesh Cricket Board (BCB) has opted to take control of the Bangladesh Premier League (BPL) after a dispute with six of the seven owners of the domestic Twenty20 competition’s franchises.
Skoda India launches youth cricket participation campaign
Carmaker Skoda has officially launched its 'Single Wicket' marketing initiative in India, in which it is organising cricket competitions for 100,000 schoolchildren
Pakistan Super League franchises hold back on bank guarantees
The six franchises in the Pakistan Super League cricket tournament are refusing the Pakistan Cricket Board's demand to produce bank guarantees ahead of the new season, until they are provided with audited…
Surrey’s post-World Cup T20 sales fuel continuing ambivalence for The Hundred
Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.
Caribbean Premier League moves to replace St Lucia franchise
The Caribbean Premier League (CPL) Twenty20 cricket franchise has announced that the St Lucia Zouks will replace the St Lucia Stars franchise for the 2019 season following the termination of a participation…
Euro T20 Slam organisers seek ‘breathing space’ through launch postponement
Organisers of the Euro T20 Slam, the world’s first multinational Twenty20 franchise cricket tournament, have postponed its launch by a year amid reports of financial difficulties.
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
MCC claims progress in cricket’s Olympic ambitions
Marylebone Cricket Club (MCC), owner of the Lord’s Ground in London and the sole authority on the Laws of Cricket, has said the International Cricket Council is stepping up plans for the sport to secure i…
ICC reveals record-breaking digital engagement for Cricket World Cup
The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…