Cricket
Whisper lands Caribbean Premier League production contract
UK-based sports production company Whisper has been named as the new production partner for the Caribbean Premier League ahead of the start of the 2023 season of the T20 cricket competition.
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Major League Cricket adds CBS Sports Network, Sling TV as domestic rights-holders
Major League Cricket (MLC), the first professional T20 cricket league in the United States, has further enhanced the broadcast offering in its home market through deals with the CBS Sports division of…
Barbados Royals extends MCW shirt deal, Seattle Orcas signs up Lyca Mobile
Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
Two down, one to go as ECB lands Metro Bank as One Day sponsor
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
ICC approves new revenue distribution model, commits to equal prize money
The International Cricket Council has approved a new revenue distribution model for the next four years that will result in the largest-ever investment in the sport, with the governing body also announcing…
Betway bolsters cricket presence with Major League Cricket deal
Major League Cricket (MLC) is the latest T20 cricket league to sign up gambling platform Betway as a sponsor
MLC secures five-year Willow deal, international distribution
Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season
Compare the Market fills The Hundred’s principal sponsor position
Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
Ary lands Major League Cricket rights in Pakistan, opening game a sellout
Ary, the pay-television broadcaster in Pakistan, has acquired media rights in the country to the inaugural edition of the US-based Major League Cricket tournament
Viacom18 secures Major League Cricket rights
Media group Viacom18 has secured rights in India to the inaugural edition of the US-based Major League Cricket tournament
Star bags Lanka Premier League rights
Media group Disney Star has secured exclusive rights in the Indian subcontinent and the Middle East and North Africa to the Lanka Premier League T20 tournament
FanCode Shop expands ICC deal to take in World Cup role
FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
Rush Sports secures Cricket West Indies digital rights
Pay-television broadcaster Rush Sports has secured exclusive Cricket West Indies (CWI) digital rights for 18 months, from June 2023 to November 2024
ICC, BCCI finally set out Cricket World Cup schedule
The International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) have confirmed the schedule for this year’s World Cup, with Narendra Modi Stadium in Ahmedabad hosting the tournament o…
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
BBC retains ECB live audio rights to 2028
The BBC, the UK's public-service broadcaster, has renewed its long-running live audio rights deal with the England and Wales Cricket Board (ECB) until 2028