Cricket
Deal agreed for Pakistan and Sri Lanka to co-host Asia Cup
Pakistan will host its first major multi-nation cricket tournament in 15 years after a co-hosting model with Sri Lanka was today (Thursday) confirmed for the 2023 Asia Cup
BCCI issues ITT for lead sponsor as it seeks Byju’s replacement
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
Seven draws 500,000 for World Test Championship win
More than 500,000 people saw Australia win the ICC World Test Championship final on free-to-air channel Seven
Now Disney turns to free mobile streaming of cricket in India
Indian subscription OTT service Disney+ Hotstar has detailed plans to provide free-to-air coverage of this year’s Cricket World Cup and Asia Cup for smartphone users.
Major League Cricket secures Royal sponsorship ahead of first season
Major League Cricket (MLC) has signed up US-based Indian food brand Royal as a sponsor ahead of its inaugural season in a deal that makes Royal an official partner of the USA Cricket-sanctioned league.
FanCode sublicenses India’s West Indies tour to JioCinema
Viacom18-owned OTT platform JioCinema will provide coverage of the Indian cricket team’s upcoming tour of the West Indies after agreeing a sublicensing deal with online streaming platform FanCode.
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
Pitch International’s Slipper named chairman of Surrey CCC
Oli Slipper, executive chairman of the Pitch International agency, has today (Tuesday) been named as the next chairman of Surrey County Cricket Club (Surrey CCC), one of the leading teams in English club…
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
IPL playoff audiences enter record books for Disney Star
Disney Star has announced record audiences for this year's Indian Premier League, which concluded in dramatic fashion earlier this week
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
JioCinema breaks streaming record for IPL final
Indian streaming service JioCinema has set a new global record for the most concurrent views for a live streamed event after over 32 million viewers tuned in to its coverage of the 2023 Indian Premier…
ECB secures Laithwaites Wine sponsorship
The England and Wales Cricket Board has signed up Laithwaites Wine as its latest sponsor in a multi-year agreement which makes the brand the official wine partner of England Cricket
ECB chair denies The Hundred is under threat
The Hundred has a “long and successful future” ahead, the chair of the England and Wales Cricket Board (ECB) has insisted, despite reports suggesting the controversial competition could be scrapped.
Rajasthan Royals set for Tiger Global investment, Neom link-up announced
Investment group Tiger Global is reportedly in talks to acquire a stake in the Rajasthan Royals, while the Indian Premier League cricket franchise has also announced a partnership with Saudi Arabian city…
Patel to depart ECB amid questions over The Hundred
The England & Wales Cricket Board (ECB) has announced that Sanjay Patel, managing director of The Hundred, will leave the governing body following the conclusion of this year’s competition.
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.