Cricket
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
IPL playoff audiences enter record books for Disney Star
Disney Star has announced record audiences for this year's Indian Premier League, which concluded in dramatic fashion earlier this week
ECB hails ‘landmark’ sponsorship of women’s game with Metro Bank
The England and Wales Cricket Board (ECB) today (Wednesday) unveiled the UK's Metro Bank as the inaugural champion partner of women's and girls' cricket
JioCinema breaks streaming record for IPL final
Indian streaming service JioCinema has set a new global record for the most concurrent views for a live streamed event after over 32 million viewers tuned in to its coverage of the 2023 Indian Premier…
ECB secures Laithwaites Wine sponsorship
The England and Wales Cricket Board has signed up Laithwaites Wine as its latest sponsor in a multi-year agreement which makes the brand the official wine partner of England Cricket
ECB chair denies The Hundred is under threat
The Hundred has a “long and successful future” ahead, the chair of the England and Wales Cricket Board (ECB) has insisted, despite reports suggesting the controversial competition could be scrapped.
Rajasthan Royals set for Tiger Global investment, Neom link-up announced
Investment group Tiger Global is reportedly in talks to acquire a stake in the Rajasthan Royals, while the Indian Premier League cricket franchise has also announced a partnership with Saudi Arabian city…
Patel to depart ECB amid questions over The Hundred
The England & Wales Cricket Board (ECB) has announced that Sanjay Patel, managing director of The Hundred, will leave the governing body following the conclusion of this year’s competition.
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
SuperSport extends CSA rights to 2027
Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season
Global franchise leagues ‘major risk’ to ECB and The Hundred
The growth of franchise cricket leagues around the world poses a “major risk” to the sport in England, the England and Wales Cricket Board (ECB), the sport’s domestic governing body, has conceded.
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ECB opens new sponsorship category with watchmaker Rado
The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
Cricket Canada, WEIC Sports United team up in bid to grow sport
Cricket Canada and investment group WEIC Sports United have announced a new strategic partnership in the hopes of growing cricket in the country
BCCI to split digital and linear rights in new tender
The Board of Control for Cricket in India has decided to separate its domestic linear and digital rights when it tenders its rights from 2023-24 onwards in the coming months
Sportradar teams up with Delhi Capitals
Sports technology company Sportradar has agreed a new deal with Indian Premier League (IPL) cricket franchise Delhi Capitals
ICC relaxes gambling sponsorship restrictions to allow on-kit branding
The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
Saudi Arabia ‘in talks’ with IPL owners over new T20 league
Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country