Cycling

Cycling
Media

Organisers of the Tour of the Alps, a Union Cycliste Internationale (UCI) ProSeries race held in Italy and Austria, are expecting live, delayed and on-demand broadcast coverage in around 100 countries
Cycling
Sponsorship & Marketing

Consumer loans specialists Cofidis Group has extended and expanded its title sponsorship contract with Team Cofidis, the French UCI WorldTour road cycling team
Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has renewed its support of the Vuelta a España cycling event until 2024 through an extended agreement with race organiser Unipublic.
Cycling
Industry Moves

The organisers of the inaugural UCI Cycling World Championships in 2023 in Glasgow and across Scotland have appointed Cameron Fraser as senior commercial manager
Cycling
Media

Boutique media-rights agency Sports Media Venture has acquired global distribution rights for the next three years to the Union Cycliste Internationale (UCI) Pro Series ZLM Tour
Cycling
Events

The Amaury Sports Organisation has announced that the 120th anniversary edition of the Tour de France in 2023 will get under way in the Basque city of Bilbao
Cycling
Media

International sports broadcaster Eurosport and digital platform Global Cycling Network will showcase the Flanders Classics cycling races in European and Asian markets until 2024 after agreeing a new deal…
Cycling
Events

The International Cycling Union (UCI) has announced updates to its 2021 Road International Calendar having received multiple requests from event organisers across all categories, to postpone or cancel…
Cycling
Sponsorship & Marketing

The French Cycling Federation (FFC) has renewed its equipment supplier contract with the Italian cycling apparel brand ALÉ until 2024.
Athletics
Media

Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events
Cycling
Governance

The Union Européenne de Cyclisme (UEC), cycling’s European governing body, has elected Italy’s Enrico Della Casa as its president for the four-year period 2021-2025.
Cycling
Technology

Velon, the team-owned marketing, media and technology company for pro-road cycling, has announced that it has renewed its agreement with RCS Sport, organiser of the Giro d’Italia to provide live rider d…
Cycling
Media

The Infront agency has further bolstered its cycling portfolio by agreeing a four-year for global media rights to the Tour de Pologne, the UCI WorldTour event
Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has renewed its support of the Giro d’Italia cycling event after extending an agreement with race organiser RCS Sport.
Cycling
Events

The Hong Kong Cycling Association is pushing ahead with plans to host May’s UCI-sanctioned Nations Cup in the city, although lengthy quarantine measures could yet disrupt the competition.
Cycling
Media

International sports broadcaster Eurosport and digital platform Global Cycling Network have jointly acquired exclusive rights to this year’s Omloop Het Nieuwsblad Flanders Classics race in a deal covering E…
Cycling
Sponsorship & Marketing

Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial off…
Cycling
Media

Discovery, the international broadcaster that owns Eurosport, has secured an exclusive, international rights deal for the Giro d’Italia cycling race from 2021 to 2025.