Cycling

Cycling
Sponsorship & Marketing

UCI WorldTour cycling team Bahrain-McLaren is reportedly searching for a new title sponsor with the British automotive manufacturer McLaren considering exiting the sport
Cycling
Events

Amaury Sports Organisation has teamed up with online cycling platform Zwift to launch the first-ever Virtual Tour de France, with professional races taking place in both men’s and women’s classifications. 
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team Mitchelton-Scott has agreed a deal for Manuela Fundación to become its new title sponsor for the rest of the 2020 season.
Cricket
Media

UK public-service broadcaster the BBC has acquired highlights rights to the England cricket team’s Test and one-day international matches this summer, while it has also agreed a deal to cover the V-Series W…
Cycling
Events

Roxana Mărăcineanu, France’s minister for sport, has outlined ambitious plans to open French sporting events to fans as soon as the end of July. 
Cycling
Events

ESPN is partnering with US exercise equipment and media company Peloton to stage a virtual indoor cycling race featuring athletes and celebrities from across the sports landscape to benefit Covid-19 relief …
Cycling
Events

The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.
Cycling
Sponsorship & Marketing

UCI WorldTour cycling outfit CCC Team is seeking a new title sponsor after Polish shoe and bag retail group CCC elected to end its deal early amid wider financial struggles at the company
Cycling
Events

A revamped 2020 UCI World Tour calendar will include an overlapping of the Giro d’Italia and the Vuelta a España, two of cycling’s ‘Grand Tours’. The
Cycling
Events

Discovery-owned international sports broadcaster Eurosport and Global Cycling Network have joined forces with online training and racing platform Zwift to launch a new exhibition racing series for the…
Cycling
Events

The Dutch leg of the 2020 Vuelta a España has been cancelled because of complications related to the coronavirus pandemic.
Cycling
Sponsorship & Marketing

Window manufacturer Deceuninck has indicated its commitment to retaining its title sponsorship of UCI World Tour cycling Deceuninck-QuickStep
Cycling
Media

Over-the-top streaming service the Olympic Channel will show free live coverage of the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event.
Cycling
Media

International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.
Cycling
Media

French public-service broadcaster France Télévisions has issued its support for the Tour de France’s rescheduled dates, saying that the minimal overlap with tennis’ French Open will ease its scheduling heada…
Cycling
Media

UK commercial broadcaster ITV is in talks to acquire rights to the forthcoming ‘Digital Swiss 5’ e-cycling event, SportBusiness understands.
Cycling
Events

The Tour de France has been moved to August 29 after the French government announced that large gatherings would be banned in the country until at least mid-July
Cycling
Sponsorship & Marketing

Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022