Cycling

Cycling
Sponsorship & Marketing

Boels-Dolmans Team, the powerhouse outfit of women’s cycling, has secured its long-term future with Belgian HR services provider SD Worx signing on as its new main sponsor.
Cycling
Industry Moves

The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Cycling
Sponsorship & Marketing

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Cycling
Sponsorship & Marketing

Telco Proximus and bank-insurer KBC have agreed a three-year extension to their contracts as main sponsors of Flanders Classics, the company which organises cycling’s traditional spring classic events i…
Cycling
Governance

The International Cycling Union (UCI) has become the latest International Federation (IF) to agree to transfer its anti-doping activities over to the International Testing Agency (ITA), while it has made…
Cycling
Governance

The Malaysian Anti-Corruption Commission has detained Malaysian National Cycling Federation president Abu Samah Abdul Wahab, allegedly for giving contracts to his family, according to reports by local…
Cycling
Media

Italian streaming platform PMG Sport has agreed a three-year extension to its media-rights deal for cycling’s Tour of the Alps, with the latest contract widening its remit to marketing.
Cycling
Media

Global viewing figures for the International Cycling Union’s (UCI) 2019 Road World Championships rose by 31 per cent from the previous year’s event, according to organiser Welcome to Yorkshire.
Basketball
Events

The coronavirus has begun to impact the sports industry with Olympic qualifying tournaments in football, boxing and basketball, as well as cycling and tennis events, among the competitions either rescheduled …
Cycling
Sponsorship & Marketing

RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…
Cycling
Sponsorship & Marketing

The Japan Keirin Autorace foundation (JKA) will contribute financially to the maintenance of the Izu Velodrome Tokyo 2020 track cycling venue under a new deal with the Games' organisers
Cycling
Media

Digital sports media company Play Sports Group has enhanced the range of language options for Global Cycling Network by launching a German-language ‘GCN auf Deutsch’ channel.
Cycling
Sponsorship & Marketing

Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.
Cycling
Sponsorship & Marketing

Belgian UCI Professional Continental cycling team Corendon-Circus has rebranded as Alpecin-Fenix following a change in title sponsorship
Cycling
Events

Scotland’s national tourist board VisitScotland is seeking to recruit a chief executive and four independent board members to help deliver and oversee the inaugural UCI Cycling World Championships to b…
Cycling
Sponsorship & Marketing

Czech car brand Škoda has extended its role as Official Car Partner and ‘King of the Mountains’ jersey sponsor for the Tour of Britain and Women’s Tour races through 2020. Šk
Cycling
Sponsorship & Marketing

The UCI World Tour’s Team Bahrain McLaren has added a host of new sponsors ahead of the 2020 road cycling season.
Cycling
Sponsorship & Marketing

The UCI Women’s World Tour team WNT-Rotor Pro Cycling will be called Ceratizit-WNT Pro Cycling from next season in a reorganisation of the team’s sponsorship portfolio.